Vice President, Strategy and Planning
at Cloudflare
Hybrid
At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!
Available Locations: Austin, TX; New York, NY; San Francisco, CA
About the Role
Cloudflare is seeking an executive-level leader to head the Strategy & Planning organization, responsible for architecting and orchestrating the long-term strategic direction of the global Revenue organization. This leader will report to our Worldwide VP of Revenue Operations and will serve as a senior advisor to the CRO and executive leadership team, shaping multi-year growth strategy, driving operational excellence, and ensuring that our go-to-market (GTM) engine is optimized for scale, efficiency, and sustained revenue performance.
This role owns Cloudflare’s end-to-end revenue planning architecture — including corporate GTM strategy, multi-year financial planning, annual planning, data governance, compensation design, and alignment across Sales, Marketing, Product, Finance, and Operations. The VP will guide strategic decision-making at the highest levels, translate corporate priorities into executable plans, and build world-class processes that support Cloudflare’s next phase of growth.
You are right for this role if you are a strategic operator with a deep understanding of GTM dynamics in high-growth technology companies, a strong executive presence, exceptional cross-functional leadership skills, and the ability to balance long-term vision with pragmatic execution. You thrive in ambiguity, drive alignment across senior stakeholders, and lead with clarity, data, and influence.
Responsibilities
● Enterprise GTM Strategy Leadership
Provide the strategic vision and executive leadership for Cloudflare’s global go-to-market strategy across products, customer segments, geographies, and routes to market. Ensure GTM strategy tightly aligns with corporate goals, market opportunities, and long-term revenue ambitions.
● Multi-Year Strategic & Financial Planning
Own the creation and continuous refinement of Cloudflare’s long-range revenue plan, including revenue architecture, investment frameworks, operating models, and resource strategy. Partner with Finance to ensure an integrated, data-driven plan that supports scalability and profitability.
● Annual GTM Planning & Operating Cadence
Lead Cloudflare’s end-to-end annual planning process, including revenue targets, quota deployment, coverage models, segmentation, headcount allocation, and market investment priorities. Establish the planning rhythm of the business and hold senior leaders accountable to milestones and outcomes.
● Rules of Engagement & Organizational Alignment
Set and govern the policies, frameworks, and cross-functional engagement models that define how Sales, Marketing, Customer Success, Partnerships, and other functions collaborate. Ensure clarity, reduced friction, and alignment across the entire revenue ecosystem.
● Sales Effectiveness, Performance, & Productivity
Responsible for designing and executing strategies that align sales processes, technology, and data to drive productivity improvements and efficiency within the GTM organization at Cloudflare. Run a team that defines the executive dashboards, analytics frameworks, and KPIs that measure the health and performance of the GTM engine. Uses data driven insights to advise CRO and executive leadership on performance trends, productivity opportunities, and strategic interventions.
● Compensation Strategy & Design
Oversee the design of global compensation frameworks that reinforce strategic priorities, drive rep productivity, reward the right behaviors, and ensure fairness, transparency, and alignment with corporate financial objectives. Partner closely with Finance, HR, and Sales Leadership.
● Data Strategy & Governance for GTM Systems
Define the enterprise data governance model for GTM systems, ensuring data quality, consistent definitions, and trustworthy insights across the revenue organization. Collaborate with IT, BI, and Product to build scalable data and systems infrastructure.
● Executive-Level Cross-Functional Partnership
Work closely with the CRO, CFO, CMO, CPO, Business Intelligence, and Product leadership teams to ensure Cloudflare’s GTM strategy, operational plan, and product roadmap are integrated and mutually reinforcing. Influence executive decision-making with clear, data-driven insights.
● Build & Lead a High-Performing Organization
Attract, develop, and lead a world-class Strategy & Planning organization. Set the vision, elevate capabilities, and drive a culture of accountability, transparency, innovation, and operational excellence.
Required Skills & Experience
- 15+ years of experience in GTM strategy, revenue operations, corporate strategy, or related operational leadership roles within high-growth technology companies
- Demonstrated success influencing C-level executives and driving alignment across complex global organizations
- Track record of owning and delivering multi-year strategic plans and enterprise-level transformations
- Exceptional operational rigor with proven experience leading large, cross-functional programs in fast-moving environments
- Outstanding executive communication skills, with the ability to simplify complexity, tell a strategic story, and drive decisions
- Deep quantitative fluency and ability to synthesize data into actionable strategic insights
- Experience leading multi-disciplinary teams, including contractors, offshore resources, and specialized strategy, analytics, or planning roles
- Comfortable operating in high ambiguity; able to drive clarity, structure, and disciplined execution
- Strong influencing, conflict-resolution, and negotiation skills at the executive level
Compensation
Compensation may be adjusted depending on work location.
Equity
This role is eligible to participate in Cloudflare’s equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
Financial Benefits
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
Time Off
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
What Makes Cloudflare Special?
We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.
Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.
1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
Sound like something you’d like to be a part of? We’d love to hear from you!
This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.