Vice President, Demand Generation

at Iterable

Atlanta, Austin, Boston, Chicago, Denver, New York, United States, Remote

Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.

Our success is powered by extraordinary people who bring our core values—Trust, Growth Mindset, Balance, and Humility—to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That’s why we’ve been recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.

With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!

What we're looking for:

We’re looking for a VP, Global Demand Generation to own the full revenue marketing engine – driving predictable pipeline growth, accelerating deal velocity, and ensuring operational excellence across the marketing organization.

This leader will be accountable not only for demand generation outcomes, but also for the systems, data, and insights that power them. You’ll oversee global demand programs (field, ABM, campaigns, paid, and digital) alongside Marketing Operations and Analytics – bringing rigor to forecasting, clarity to performance, and scalability to how we grow.

Reporting to the CMO, you’ll be a core member of the marketing leadership team and a key partner to Sales, RevOps, Finance, Product Marketing, and Brand. You’ll balance near-term pipeline goals with long-term system health, while introducing bold, differentiated programs that break through in a competitive market.

What you'll own:

Own the global revenue marketing strategy and outcomes

Define and lead the end-to-end demand generation strategy aligned to company growth goals, ICPs, and GTM priorities
Translate revenue targets into measurable demand plans, forecasts, and investment strategies
Partner closely with Sales leadership on pipeline planning, account coverage, and forecast accuracy
Drive accountability for pipeline creation, progression, and conversion across segments and regions

Lead and scale demand generation programs

Field & Event Marketing: Design regional and executive programs that accelerate enterprise deal velocity
ABM: Lead a focused, sales-aligned account-based motion across priority segments
Integrated Campaigns: Drive cohesive, multi-channel campaigns that connect brand to pipeline
Paid Media & Digital: Own global paid and digital strategy across search, social, display, and emerging channels
Webinars & Virtual Programs: Build scalable digital programs that generate pipeline and extend thought leadership

Own Marketing operations and analytics

Lead Marketing Operations, including marketing tech stack, data infrastructure, campaign execution, and process optimization
Establish clear definitions, measurement frameworks, and attribution models in partnership with RevOps and Finance
Drive forecasting rigor, budget allocation, and ROI visibility across all marketing investments
Build a best-in-class marketing analytics function that delivers actionable insights on pipeline performance, conversion, and efficiency
Ensure data quality, governance, and seamless integration across systems

Operate with rigor and credibility

Inspect performance regularly, optimizing programs and spend based on impact and efficiency
Communicate pipeline health, forecasts, insights, and tradeoffs clearly to executive leadership
Bring a systems-thinking approach to scaling demand, balancing experimentation with repeatability

Build and lead a high-performing team

Lead, coach, and scale a global team across multiple demand functions
Clarify ownership, priorities, and success metrics for all team members

What you bring:

12–18+ years of experience in B2B SaaS demand generation or revenue marketing roles
Proven track record of owning pipeline in mid-market and enterprise contexts
Deep experience across field marketing, ABM, integrated campaigns, and paid media
Strong operational mindset, comfortable with martech stacks, forecasting, attribution, and performance metrics
High credibility with Sales, Finance, and executive stakeholders; strong cross-functional leadership
Ability to balance strategic thinking with operational excellence and execution
Demonstrated ability to invent creative programs that break through competitive noise
Experience leading and scaling high-performing global teams
Clear, executive-level communicator capable of simplifying complex tradeoffs

Perks & Benefits:

Paid parental leave
Competitive salaries, meaningful equity, & 401(k) plan
Medical, dental, vision, & life insurance
Community Impact Days
Fertility & Adoption Assistance
Paid Sabbatical
Flexible PTO
Monthly Employee Wellness allowance
Monthly Professional Development allowance
Pre-tax commuter benefits
Complete laptop workstation

The US base salary range for this position at the start of employment is $252,000 - $315,000. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations.

Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others.

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Please be aware that Iterable, Inc. (“Iterable”) and our official professional recruiting agencies and platforms do not:

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Request money, fees, or payment of any kind from prospective candidates to apply to Iterable, for employment, or for the recruitment process (e.g. for home office supplies, or training, etc.).
Request or require personal documents like bank account details, tax forms, or credit card information as part of the recruitment process prior to the candidate signing an engagement letter or an employment contract with Iterable.

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Official Iterable website, Careers page: https://iterable.com/careers/
Official LinkedIn Jobs page: https://www.linkedin.com/company/iterable/jobs/

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Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.