Staff Product Manager - International Growth, LATAM

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

About the role

Fandom is a participatory culture where fans not only consume but also shape the meaning of content. At Crunchyroll, that spirit spans the globe. As Staff Product Manager – International Growth, LATAM, your mission is to ensure that anime fandom thrives across cultures, languages, and regions.

You will lead the strategy and execution of localized product experiences. You'll focus on understanding regional trends, regulations, market-specific opportunities, and championing initiatives that enhance growth, engagement, accessibility, and authenticity for fans around the world. From analyzing territory-level performance to launching fully localized features, you'll ensure our global product resonates locally.

• Market Research & Strategy: Lead in-depth analysis of LATAM markets (Brazil and Mexico), covering macroeconomic trends, digital landscape, and regional challenges to shape localized product strategies.
• Product Roadmap & Feature Prioritization: Develop a LATAM specific product roadmap by evaluating customer needs, service gaps, and prioritizing features based on impact and effort. Audit current user experiences, identify pain points and opportunities, and collaborate with UX to define regional user personas and journey improvements.
• Data-Driven Insights & Feedback Loops: Leverage both qualitative and quantitative data, as well as in country activities to drive product decisions and fuel subscriber growth across LATAM.
• Localization & Competitive Analysis: Drive initiatives in localization, analyze regional competitors, address piracy threats, and optimize for device and demographic alignment.
• Regional Advocacy & Cross-Functional Guidance: Serve as the voice of LATAM within global product, UX, and engineering teams—ensuring regional insights, user needs, and market dynamics are deeply integrated into feature development and strategic decisions.

In the role of Staff Product Manager - International Growth, LATAM, you will report to the Director of Product - Localization. We are considering applicants for the location of Mexico City, Mexico.

About You

We get excited about candidates, like you, because...

• Experienced Product Leader: You have a Bachelor's degree (or higher) with 12+ years of experience in product management or related field.
• Established Practitioner: You have demonstrable experience in the domains relevant to this role.
• Navigator of Ambiguity: You're comfortable operating without a clear roadmap. You bring structure to loosely defined problems, create alignment when priorities pivot, and help teams make progress when things feel stuck.
• Trusted Collaborator: You'll partner with a variety of teams across the company. You'll build deep and trusted relationships with these teams and work together in service of key shared strategic priorities.
• Strategic Thinker: You'll need to understand the landscape in which we're operating and make frequent tradeoffs and decisions around where to invest time and resources.
• Skilled Communicator: You'll communicate your strategy and plans to executive audiences and to the company more broadly, and need the ability to communicate clearly and convincingly with a wide range of audiences.
• Outcomes Driven: You'll produce measurable results against our KPIs, goals, and Key Results (OKRs).

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