Staff Product Designer, Provider Sourced Patients

About the role:

Provider-sourced patients represent 80% of new monthly patients on Headway—yet we've built relatively little product to support how providers find, add, convert, and retain these patients. This is a company-wide priority with visibility at the highest levels including our CEO, representing one of our largest opportunities for growth and impact.

As a Staff Product Designer for Provider Sourced Patients, you'll be the design anchor for a new pod focused on this critical challenge. You'll lead the design vision and execution across the full provider-sourced patient journey—from helping providers market their practice and find prospects, to designing the flows that add patients to Headway, to optimizing conversion and retention.

You'll kick off your tenure with a comprehensive design sprint in Q1 2026, consolidating fragmented organizational knowledge and building shared conviction around where to invest.

What makes this unique: You'll need to understand diverse provider segments—practice starters vs. veterans, therapists vs. prescribers, solo vs. groups—each with different patient sourcing needs and behaviors. The spike we're looking for is designing for segmentation at scale + systems thinking: creating solutions that flex to serve unique segment needs while maintaining a coherent, unified Headway experience—knowing when to personalize and when to unify. You'll operate with high autonomy and ownership, presenting regularly to executive leadership including our CEO and making bold recommendations backed by clear rationale.

In this role, you’ll:

Own the design vision and lead formative strategic and design sprints

• Lead design across the full PSP journey: how providers find prospects, add them to Headway, convert them to active patients, and retain them long-term
• Partner to run a comprehensive sprint consolidating organizational knowledge and validating opportunities
• Design solutions that flex across diverse provider segments while maintaining system coherence
• Conduct research, develop concept prototypes spanning near and far horizons, and build cross-functional conviction about where to invest

Build systems, collaborate strategically, and mentor

• Connect the dots across all of provider experience—designing solutions that span multiple touchpoints when needed
• Create reusable patterns for segmented experiences and contribute to our design system (Helix)
• Work across Patient, Insurance, Payer, and Network Quality teams to coordinate on shared surfaces and dependencies
• Present regularly to executive leadership including the CEO, articulating design strategy in terms of business impact
• Mentor other designers and model effective cross-functional partnership

You’ll be a great fit if you:

Have deep experience with complex systems and strong research skills

• 8+ years as a product designer, with experience designing for diverse user segments or complex product ecosystems
• You can develop coherent experience visions that span multiple surfaces and user journeys
• You know how to run generative research, synthesize across segments, and translate insights into design strategy
• You're comfortable with ambiguity and can structure complex problem spaces

Combine craft excellence with pragmatic execution

• Your visual and interaction design work demonstrates strong craft and attention to detail
• You know when to invest in high-fidelity design and when to sketch to learn
• You can scope work appropriately—distinguishing between shovel-ready projects and directional explorations

Navigate organizational complexity with executive presence and accountability

• You're comfortable presenting to executive leadership including the CEO, articulating design in terms of business impact
• You demonstrate strong ownership and operate with autonomy—you're a self-directed driver who takes initiative
• You build strong partnerships across functions and can influence without authority
• You feel accountable to the entire provider experience, not just your pod—you're willing to push on and help drive work across the full provider journey when it's needed

Care deeply about the mission

• You're motivated by work that expands access to mental healthcare
• You want to build products that make it easier for providers to do their best work while maintaining quality and trust

Compensation & Benefits:

The expected base pay range for this position is $215,900 - $254,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

• Benefits offered include:
• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

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