Staff Content Strategist and Campaign Manager

We are:

Wizeline, a global AI-native technology solutions provider, develops cutting-edge, AI-powered digital products and platforms. We partner with clients to leverage data and AI, accelerating market entry and driving business transformation. As a global community of innovators, we foster a culture of growth, collaboration, and impact.

 

With the right people and the right ideas, there’s no limit to what we can achieve

Are you a fit?

Are you a strategic storyteller who thrives at the intersection of business goals, audience insight, and campaign execution?

We’re looking for a Lead Content Strategist & Campaign Manager to turn iCanRetire’s growth priorities and roadmap into high-performing, compliant, cross-channel campaigns that drive measurable impact.

This is not a content operations role. This is a strategic leadership position at the center of the campaign pod — owning campaign integrity from concept to optimization.

 

• This opportunity is hybrid in Guadalajara or Mexico City

 

Sounds awesome, right? Now, let’s make sure you’re a good fit for the role:

 

Key Responsibilities

 

Strategy & Campaign Planning

• Translate business goals and product roadmap into compelling campaign strategies and editorial narratives.
• Turn audience insights and segmentation into clear messaging frameworks and content plans.
• Define campaign KPIs, channel mix, cadence, and success criteria.
• Maintain a forward-looking campaign and editorial roadmap aligned to growth priorities.

Campaign Orchestration & Leadership

• Act as the central point of coordination across writers, designers, copy editors, and delivery.
• Lead campaign kickoffs, creative alignment sessions, and weekly pod standups.
• Ensure briefs are complete, strategic, and execution-ready.
• Manage sequencing, dependencies, and cross-channel alignment.

Content Governance & Integrity

• Own narrative consistency, editorial quality, and messaging integrity.
• Ensure legal and compliance alignment across all content.
• Maintain accuracy of data, claims, and disclosures.
• Lead remediation when business, data, or compliance updates impact live content.

Stakeholder & Vendor Management

• Serve as the primary campaign contact for business owners and investment professionals.
• Partner closely with Marketing, Product, Audience, and Distribution teams.
• Manage relationships with external agencies and creative vendors.
• Align with Design Resource Studio leadership on capacity and creative direction.

Performance & Optimization

• Own campaign performance tracking against defined KPIs.
• Partner with Analytics to interpret results and generate insights.
• Drive optimization loops and continuous improvement.
• Deliver clear, executive-ready reporting.

Platforms & Workflow Ownership

• Own Creative Workbench and Percolate workflows within the pod.
• Ensure metadata, approvals, publishing standards, and governance are followed.
• Champion continuous workflow improvement.

 

What we offer:

• A High-Impact Environment
• Commitment to Professional Development
• Flexible and Collaborative Culture
• Global Opportunities
• Vibrant Community
• Total Rewards

*Specific benefits are determined by the employment type and location.

 

Find out more about our culture here.