Sr Product Analytics Manager

at Cloudflare

Hybrid

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!

Available Locations: Austin

About the department

The Self-Serve Team is responsible for Cloudflare’s product led growth business that serves ~20% of the internet. We run PLG product management and growth marketing across all product categories, with a particular focus on our Free customers. We work to grow the business by understanding our customers’ needs at every stage of their journey from Awareness to Activation to Expansion and Retention.

Who you are

Our Product Analytics team is responsible for generating data-driven insights to help make key decisions to improve our products and help our customers. You are excited to do this at a tremendous scale across our product suite. You have experience delivering marketing campaign data sets, analysis and insights. You are world class at launching well targeted campaigns, reporting on campaign performance and drawing actionable insights to inform campaign iterations and strategic plans. You excel at immersing yourself in a lot of data and synthesizing that data into actionable insights. You love to move uncomfortably fast and thrive in ambiguity.

Responsibilities

Build the Self-Serve Funnel: Map and analyze the end-to-end user journey for self-serve customers. Quantify conversion rates at all stages of the funnel.
Revenue Modeling: Build financial models to estimate growth for key self-serve plans and products from our marketing acquisition and expansion campaigns. Help us understand which features are the strongest leading indicators of retention.
Experimentation & A/B Testing: Partner with cross-functional partners to document and measure experiments that impact our key metrics.
Churn & Retention Analysis: Dig deep into churn data to identify "at-risk" behaviors. Answer questions like: "Does a user who enables 2FA and DNSSEC have a higher Lifetime Value (LTV) than one who only uses CDN?"

Aha moment and Habit moment: Understand and define key moments in the customer journey to help us craft marketing campaigns that help more customers get to experience these moments sooner.

Dashboarding & Reporting: Build and maintain "source of truth" dashboards in Tableau and Looker that track campaign performance KPIs across all our marketing channels.
Attribution: Help refining our multi-touch attribution models to understand how each marketing channel is contributing to growing the self-serve revenue.
Understand key company and product team objectives. Use this understanding to prioritize the many programs being run by the teams we support.
In some cases you will be responsible for the execution of key programs. You will need to build strong relationships with our product and engineering leaders and drive those programs to completion.

Who you are

Minimum of 5+ years of data analytics, marketing analytics, or business intelligence, preferably at a SaaS or PLG company.
Technical Stack:

SQL: Expert-level proficiency. You can write complex queries (window functions, CTEs, joins) to extract data from large datasets (Google BigQuery experience is a plus).
Visualization: Strong experience building dashboards in Tableau, Looker, or similar BI tools. You know how to visualize data so it tells a story, not just shows a number.
Python/R: Familiarity with using Python or R for data cleaning or statistical modeling is highly preferred.
Adobe Analytics: Strong experience with web analytics and experience using Adobe Analytics

Willingness to roll up your sleeves, write queries, and work with large quantities of data.
Experience with Root Cause Analysis and Time Series Analysis: identify the factors most likely contributing to a business outcome, analyze trends and forecast future values
Business Acumen: You understand SaaS metrics like CAC, LTV, Net Dollar Retention (NDR), and Churn. You know that data is useless unless it drives a business decision.
PLG experience: you understand the basics of PLG and know how to dive into data to understand key customer journey moments like the Aha moment.
Experience driving long term cross-functional projects and thriving as the “glue person”. This means you are exceptional at understanding complex problems and designing solutions.
Just as importantly, you are able to mobilize a cross-functional team to execute the solution.
You are highly motivated to make Cloudflare and your team successful.
Demonstrative executive presence and ability to influence at all levels of the organization.
You can communicate complex data findings to non-technical stakeholders (e.g., explaining statistical significance to a copywriter).
Customer facing experience is a plus!

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.