Sr. Marketing Manager

Your Role

We’re seeking a Sr. Marketing Manager to join our growing global team based in Tokyo. In this role, you’ll own the end-to-end marketing strategy for Japan, driving brand awareness, pipeline, and revenue growth across SMB, Mid-Market, and Enterprise segments.

You’ll serve as the Sr. Marketing Manager for the Japan business, partnering closely with Sales leadership to localize and execute go-to-market strategies that accelerate growth in the region. 

This role reports to the RVP, Japan Sales and works in close alignment with Global Marketing leadership.

What you’ll do

• Own and execute the Japan marketing strategy, aligned with global priorities and localized for the Japanese market.
• Drive pipeline and revenue growth through a balanced mix of demand generation, brand, lifecycle, and field marketing initiatives.
• Lead the strategy and execution of onsite events, such as executive roundtables and large-scale conferences for 300+ attendees. You will define the creative theme, secure premier venues, curate high-impact content, and drive registration while maintaining a rigorous focus on ROI and post-event conversion.
• Drive competitive market intelligence by performing deep-dive analyses against key players in the industry. You will translate these insights into winning pricing and promotional strategies that differentiate Dialpad in the Japanese landscape.
• Oversee the planning, execution, and optimization of all customer acquisition campaigns across digital and offline channels, including SEM, Paid Social, Display, Online Video, CTV, Audio, Events, and Partnerships.
• Partner with Global Marketing to localize paid acquisition strategies, messaging, and creative for Japan.
• Build and scale Affiliate, CPL, and review site programs, ensuring strong performance and compliance with local market norms.
• Collaborate with Sales and Marketing Operations to design and execute ABM programs targeting strategic accounts.
• Partner with Global Web and SEO teams to manage Japan domains and optimize localized SEO and content strategies.
• Lead local brand-building efforts, including messaging, positioning, PR, and market awareness initiatives.
• Work cross-functionally with Product Marketing, Content, Creative, and Revenue teams to test messaging, refine positioning, and strengthen Dialpad’s presence in Japan.
• Own the Japan marketing budget, ensuring efficient allocation of spend to maximize ROI, pipeline contribution, and revenue impact.
• Set clear objectives, KPIs, and forecasts across channels; regularly report on performance and business impact to regional and global stakeholders.
• Manage external agencies, vendors, and partners as needed to support growth goals.
• Build, mentor, and develop a high-performing local marketing team as the business scales.

Skills you’ll bring

• 5+ years of experience in B2B marketing, including demand generation, growth, or regional marketing leadership roles.
• 2+ years of people leadership experience, with a track record of building and scaling teams preferred.
• Deep understanding of the Japan B2B market, buyer behavior, and go-to-market dynamics.
• Strong experience driving pipeline and revenue through integrated marketing programs.
• Hands-on experience with ABM strategies and platforms (e.g., 6sense, Demandbase).
• Proven success managing and scaling paid acquisition, Affiliate, CPL, and review site programs.
• Solid understanding of SEO and content localization, with demonstrated impact on pipeline or revenue growth.
• Experience partnering closely with Sales on outbound, nurture, and field marketing programs.
• Strong budget ownership and forecasting experience.
• Highly analytical, with the ability to translate data into insights and clear recommendations.
• Excellent communication and stakeholder-management skills, with comfort presenting to senior leadership.
• Ability to thrive in a fast-paced, high-growth environment while managing multiple priorities.
• Business-level fluency in Japanese and English.