Sr. Manager, Insights - TFT Publishing

The Insights discipline helps empower Rioters' decision-making to be more data-informed. We're an interdisciplinary group of scientists, consultants, and strategists from all sorts of backgrounds who join together to represent and advocate for gamers around the world. We believe that illuminating the globally diverse experiences, behaviors, and needs of gamers is critical to Riot living up to our player-focused mission. We're a group united by our love of games, science, and helping others succeed.

As the Teamfight Tactics Publishing Insights Lead, you will own the insights agenda for TFT’s publishing, Esports and platform experiences. You will define and manage workstreams to deeply understand our different audience segments, guide publishing experimentation, and help regional teams tailor content strategies that scale efficiently. You’ll work closely with global publishing and growth Project Managers to understand how players discover, engage, and return to TFT across mobile and PC. You will collaborate effectively with the TFT Development and Insights Leads to achieve your team’s goals. This hybrid position offers a blend of onsite collaboration at our global headquarters in Santa Monica, CA, and the flexibility of remote work.

Responsibilities:

• Conduct custom insights work in support of TFT Publishing questions, including publishing, esports, and platform product strategy, in combination with prioritization set by the TFT leadership team. 
• Build campaign tracking and impact frameworks for TFT’s global publishing efforts, including partnering with global marketing to design and assess experiments in regional content delivery
• Take accountability for the availability and quality of data needed to support all Publishing Insights work through working with central data engineering teams
• Develop insights that inform tone, channel, and creator strategy for TFT players.
• Lead work that defines and evolves publishing-focused TFT player segmentations, integrating behavioral and attitudinal data into actionable personas.
• Partner with Regional Publishing Leads across the globe to support global-to-regional publishing strategy with localized insights and comparative benchmarking.
• Partner with publishing PMs on campaign evaluation, creative testing, and player touchpoint measurement that help guide new product strategy methods. 
• Drive a continuous learning cycle in the PubSports organization utilizing A/B testing frameworks and KPIs for marketing experimentation and learning agendas for TFT. 
• Partner with the Ecosystem Insights Lead, Central Analytics and Infrastructure Enablement leads on ecosystem-wide efforts like audience frameworks, performance standards, and cross-game learnings.

Required Qualifications: 

• 7+ years in insights roles, with expertise in either research or analytics; 3+ years in leadership roles.
• Demonstrated experience leading publishing insights for a large multinational organisation
• Deep understanding of brand tracking, audience segmentation, and social/digital marketing analytics.
• Strong communication with ability to influence across creative/product oriented and technical audiences.
• Ability to synthesize behavioral, survey, and social data into compelling narratives for creative and executive stakeholders.
• Experience applying mixed methods approaches to high-impact strategic problems and working in a high stakes, cross-functional environment.

Desired Qualifications:

• Experience leading Publishing Insights work in the gaming or entertainment sectors
• Understanding of TFT player behaviors and motivations across platforms and experience as a TFT player.
• Experience building insights support for mobile game publishing.
• Experience managing brand or creative testing in experimental markets.

For this role, you'll find success through craft expertise and a collaborative spirit that prioritizes the delight of players. We will look at your past studies and experience, but for this role, we also look for dedicated people with a personal relationship with games. If you embody player empathy and care about players' experiences, this is the role for you!

Our Perks:

Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our benefits pages for more information.

At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we’re looking forward to your application.

It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law. We consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable federal, state and local law, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, and the Washington Fair Chance Act.

Per the Los Angeles County Fair Chance Ordinance, the following core duties may create a basis for disqualifying candidates with relevant criminal histories:

• Safeguarding confidential and sensitive Company data
• Communication with others, including Rioters and third parties such as vendors, and/or players, including minors
• Accessing Company assets, secure digital systems, and networks
• Ensuring a safe interactive environment for players and other Rioters

These duties are directly related to essential operations, safety, trust, and compliance obligations within our organization. Please note that job duties may evolve based on business needs and additional responsibilities may be assigned as necessary to maintain operational efficiency and security.