Sr. Field Marketing Manager

Req ID: MKTQ426R8

As a Senior Field Marketing Manager at Databricks, you will be the strategic bridge between marketing and sales for our Financial Services business. You'll serve as the marketing pipeline owner and a translation layer between customer needs, sales priorities, and broader marketing strategy, ensuring our marketing investments drive measurable pipeline impact. Reporting to the Director of Americas Field Marketing, you'll execute data-driven marketing programs that directly accelerate sales success in the financial services sector.

The impact you will have:

Pipeline & Revenue Focus:

• Own and deliver measurable pipeline targets for the U.S. Financial Services business with full accountability for lead-to-revenue conversion
• Execute an integrated marketing strategy that moves beyond event metrics to focus on conversion rates, deal velocity, and revenue attribution
• Drive predictable, scalable pipeline generation aligned to sales territories and account tiers

Strategic Program Execution:

• Lead execution of workshops, executive briefings, industry-targeted programs, and strategic third-party partnerships
• Transform programs from event-centric to full-funnel demand generation that drives pipeline at every customer journey stage
• Implement testing frameworks and optimization processes that continuously improve conversion rates

Sales Partnership & Enablement:

• Serve as the primary marketing representative for the Financial Services sales team, translating customer insights and sales needs back to the broader marketing organization
• Drive seamless lead flow management from field programs into marketing automation systems with SLA-driven handoffs to sales stakeholders
• Partner with sales leadership to create account-specific marketing strategies for key prospects and customers

Operational Excellence:

• Manage marketing budget with rigorous ROI analysis and timely reconciliation with Finance stakeholders
• Establish consistent best practice sharing and optimize conversion rates across all programs
• Use advanced pipeline attribution and reporting to directly connect marketing investments to revenue outcomes

What we look for:

Core Experience:

• 7+ years of experience managing integrated marketing programs, including 3-5 years of Field Marketing experience with direct pipeline accountability
• Proven track record working with direct sales teams, SDR/XDR teams, and cross-functional partners to drive revenue outcomes
• Experience with pipeline building responsibility and understanding of full sales funnel dynamics

Advanced Marketing Operations:

• Proficiency with Salesforce, Tableau, Asana, and Marketo for pipeline tracking and conversion analysis
• Experience implementing scalable marketing operations, lead management systems, and cross-functional workflows
• Understanding of demand generation funnels, lead scoring, and revenue operations in B2B environments

Strategic & Analytical Skills:

• Data-driven approach to marketing investment decisions with experience in ROI optimization and pipeline attribution
• Ability to create breakthrough programs beyond traditional events—digital experiences, account-based campaigns, and omnichannel strategies
• Experience running field programs beyond physical events with a focus on conversion optimization

Stakeholder Management:

• Strong partnership skills with sales leaders, with the ability to speak their language around pipeline, conversion, and revenue impact
• Experience serving as the voice of customer needs across marketing functions
• Proven ability to translate strategic marketing initiatives into tactical execution plans

Additional Requirements:

• Travel for events and customer meetings is required
• Financial Services industry experience preferred but not required