Sr. Brand Campaign Manager
at Databricks
USCA
MKTQ225R80
About the Role
Databricks is seeking a Sr. Brand Campaign Manager to lead the planning, execution, and delivery of integrated brand campaigns across multiple channels. In this role, you will manage end-to-end campaign development, partnering closely with creative, media, and cross-functional marketing teams to bring Databricks’ brand strategy to life at scale. This is a highly collaborative role that requires both strategic brand vision and operational excellence, with the ability to drive campaigns that build awareness, relevance, and impact in the market.
About the team
You will be a part of the Corporate Marketing team and will play an important role in sharing our brand story with customers, followers and the broader data and AI community.
This position offers the chance to work on a dynamic, high-growth Marketing team alongside a team of passionate professionals dedicated to empowering every organization to be successful with data and AI.
Responsibilities
- Manage the planning, creation, cross-functional coordination, approval and delivery of brand campaigns across OOH, digital, social, search, CTV, and audio platforms.
- Drive campaign planning: alignment on strategy, defining objectives, researching market trends and in-market ads from competitors, and mapping key messages to target audiences.
- Oversee cross-functional collaboration with marketing, creative, product, and data teams to create, test and launch campaigns.
- Coordinate with the media planning and buying teams to create workback schedules for campaign asset creation across platforms (digital ads, social media, email), and ensure timely delivery.
- Use workflow tools and automation to streamline processes, monitor campaign metrics, compile performance reports, troubleshoot issues, and optimize campaigns for better reach and ROI based on real-time analytics.
- Research, vet and onboard a tool for testing ad creative.
- Partner with creative teams and external agencies to brief, review, and deliver compelling campaign assets on time and on brand.
- Collaborate with media teams to ensure channel strategies are optimized for reach, targeting, and effectiveness.
- Manage campaign calendars, timelines, and dependencies to ensure flawless execution across markets.
- Track, analyze, and report on campaign performance to provide insights and recommendations for optimization.
- Ensure all campaigns maintain consistency with Databricks’ brand guidelines, messaging, and tone of voice.
- Partner cross-functionally with product marketing, field marketing, and regional teams to ensure campaigns integrate with broader GTM (go-to-market) initiatives.
- Stay current on industry trends, emerging channels, and best practices in brand advertising and integrated campaigns.
What we’ll look for
- 7+ years of experience in brand management or campaign management, preferably in an enterprise brand or agency setting.
- Proven track record of managing multi-channel brand campaigns, from concept to delivery.
- Exceptional program management skills with meticulous attention to detail.
- Excellent communication, collaboration, and stakeholder management skills.
- Experience working with creative agencies, media partners, and internal cross-functional teams.
- Familiarity with campaign measurement methodologies and ability to interpret data into insights.
- Passion for storytelling, creativity, and building world-class brands.
- Understanding and familiarity with how to enable the consistency of brand content at scale and global campaigns.
- Understanding of AI content generation tools (ChatGPT, Claude, etc.) and their capabilities to support a brand at scale.
Preferred Qualifications
- Experience with campaigns that span global markets.
- Background in enterprise technology, data, or AI industries.
- Hands-on knowledge of media channels including OOH, CTV, and audio.
- Bachelor's degree in English, Communications, Marketing, or related field (or equivalent experience)
- Experience with marketing workflow tools (Asana, Jira, Drupal, Patel, Figma, etc.)
Pay Range Transparency
Databricks is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents the expected base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Databricks anticipated utilizing the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above. For more information regarding which range your location is in visit our page here.
About Databricks
Databricks is the data and AI company. More than 10,000 organizations worldwide — including Comcast, Condé Nast, Grammarly, and over 50% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to unify and democratize data, analytics and AI. Databricks is headquartered in San Francisco, with offices around the globe and was founded by the original creators of Lakehouse, Apache Spark™, Delta Lake and MLflow. To learn more, follow Databricks on Twitter, LinkedIn and Facebook.
Benefits
At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region, please visit https://www.mybenefitsnow.com/databricks.
Our Commitment to Diversity and Inclusion
At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.
Compliance
If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.