Social Media Coordinator
at Instacart
Remote
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
About the Role -We're looking for an organized, plugged-in Social Media Coordinator who lives and breathes internet culture. You'll be at the heart of engaging our vibrant community, and ensure our content engine is running smoothly—scheduling, reporting, researching and keeping the conversation around Instacart fresh and lively. You’re adaptable and know how to spot trends before they hit your FYP, interpret data into creative insights and pivot fast when the algorithm changes. This is more than managing posts; it's about building connections and propelling a service that's all about bringing ease and convenience to everyday life.
About the Team - You will be a critical part of the Brand Marketing team at Instacart, reporting directly to the Head of Social. The Brand Marketing team is responsible for defining and building a beloved brand that fuels growth and builds long-term equity with consumers. Our mission is to bring the Instacart brand to life through impactful brand experiences and campaigns that drive engagement, acquisition, and a deeper understanding of our unique value proposition.
About the Job
- Monitor trends, social media performance metrics, track follower growth and demographics, and identify high-performing content to repurpose.
- Use this data to measure engagement and understand the audience better.
- Curate and post engaging content on multiple social platforms and keep abreast of platform updates to adapt strategies.
- Utilize analytics tools to maximize content reach and engagement effectively
- on each platform.
- Schedule daily social media posts on various platforms and collaborate with the content creation team to plan and prioritize content.
- Keep the content calendar updated with adjustments to ensure relevance with trending topics and current events.
- Brainstorm and collaborate social-first ideas that keep Instacart at the forefront of culture.
About You
Minimum Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years managing multiple social media platforms
- 1+ years with content curation and scheduling tools
- Proven track record of growing engaged audiences across TikTok, Instagram, Threads, X, YouTube and emerging platforms
- Expertise in social media analytics tools (e.g., Sprinklr, etc.)
- Ability to curate Instagram Stories, edit reels and Tiktoks in real-time
- Knowledge of social media scheduling software
Preferred Qualifications
- Familiarity with graphic design software (e.g., Adobe Creative Suite, Canva)
- Understanding of search engine optimization (SEO) practices for digital content
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For US based candidates, the base pay ranges for a successful candidate are listed below.