Senior Product Marketing Manager

at SoFi

CA - San Francisco

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role

SoFi is building the future of digital money — and SoFiUSD, our bank-issued stablecoin, is a foundational pillar of that strategy.

We’re looking for a senior Product Marketing Manager (IC6) to own end-to-end marketing strategy and execution for SoFiUSD, spanning consumer adoption and institutional distribution. This role sits at the intersection of crypto, payments, banking, and infrastructure, and will be the single threaded owner for how SoFiUSD is positioned, launched, and scaled in market.

This PMM will:

Build trust, understanding, and usage of SoFiUSD with consumers
Drive distribution and adoption of SoFiUSD with banks, payments networks, and strategic partners (e.g., Mastercard)
Serve as the primary marketing POC for Product, Sales, BD, Legal, Comms, and Execs on all things stablecoin

What you’ll do:

Define and own the global GTM strategy for SoFiUSD across:
Consumer adoption (crypto trading, payments, transfers) including positioning and full funnel GTM strategy
Institutional distribution (banks, fintechs, payments networks, partners) to position SoFiUSD as a credible, scalable stablecoin solution for Banks, payment networks and fintech/infrastructure providers
Build and own SoFiUSD sales enablement capabilities including pitch decks and narratives, event strategy and execution
Partner closely with Brand, PR and Content teams to establish SoFiUSD as the most trusted digital dollar - powering institutional money movement at scale and becoming the default dollar for consumers
Translate product capabilities and regulatory constraints into clear, differentiated market positioning
Align roadmap, messaging, and launch plans across Product, Legal, Risk, Comms, and Growth
Operate with minimal oversight in a highly regulated, fast-moving space
Anticipate risks and proactively course-correct messaging or GTM plans
Influence senior stakeholders through clear thinking, strong POVs, and crisp storytelling

What you’ll need:

8–12+ years of Product Marketing experience, with senior IC scope
Direct experience marketing crypto, blockchain, payments, or financial infrastructure
B2B crypto or fintech experience, including:

Partner marketing
Sales enablement
Institutional or platform GTM

Proven ability to:

Translate complex technical products into clear, credible narratives
Work closely with Legal and Compliance in regulated environments
Own GTM strategy end-to-end, from positioning to launch to iteration

Comfort operating in early or ambiguous product spaces

Nice to have:

Invest category experience and interest is a plus
MBAs encouraged to apply

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.