Senior Product Marketing Manager, Perform

Join us on our mission to make a better world of work.

Culture Amp is the world’s leading employee experience platform, revolutionising how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading capital venture funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognised as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

How you can help make a better world of work

We’re on the hunt for a product marketer to drive go-to-market for Culture Amp’s Performance suite - the products that help organisations run performance reviews, set and track goals, develop their people, hold impactful 1-on-1s, and build manager and team effectiveness.

This is a broad, high-impact remit. You’ll own positioning, messaging, and GTM across a family of products that are bought together by HR and People leaders but adopted day-to-day by managers and individual contributors. You’ll turn a fast-moving roadmap into a competitive asset, partner closely with product and customer-facing teams, and help shape how Culture Amp wins in a crowded performance management category.

Based in Melbourne or Sydney and close to our Product and Platform Product Marketing teams, the successful candidate has a massive opportunity for impact.

You will

• Own end-to-end GTM strategy and execution across the Performance suite - from positioning and messaging through launch, adoption, retention, and expansion.
• Develop sharp, buyer-relevant positioning for HR and People leaders, and feature-level value narratives that land with managers and individual contributors.
• Build a connected story across performance, goals, development, 1-1s, and effectiveness - products bought as a suite but adopted sequentially.
• Support cross-functional launches by briefing and aligning Marketing, Sales, CS, and regional teams on strategy, timing, and execution.
• Build and maintain the GTM toolkit for your portfolio: positioning and messaging, demo narratives, sales training and self-service enablement.
• Have a strong grasp of competitive intelligence for performance management and use these insights for actionable plays.

You have

• Several years of product marketing experience in B2B SaaS, with a track record of owning cross-functional product launches end-to-end.
• Strong messaging instincts: you can distil technical or feature-level capability into crisp, buyer-relevant narratives across multiple personas.
• Experience building product marketing assets, sales enablement, and customer-facing communications.
• Demonstrated ability to run cross-functional GTM across Product, Marketing, Sales, and CS, managing competing priorities and keeping launches on track.
• Comfort using buyer research, win/loss data, and competitive intelligence as strategic inputs, not just background research.
• Excellent communication and stakeholder management skills.
• Experience using AI tools to develop insights, assets, and workflows.

Preferred qualifications

• Domain experience in HR tech, HCM, performance management, employee experience, or adjacent B2B SaaS.
• Track record of enabling Sales or CS on complex products with measurable impact on adoption or win rates.
• Experience owning a multi-product portfolio or suite-level GTM, and mentoring or developing other product marketers.