Senior Product Marketing Manager, ETFs

at SoFi

San Francisco, United States

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role

We’re seeking a data-driven and growth-oriented Product Marketing Manager to lead the marketing strategy for SoFi’s proprietary ETFs. This role will define SoFi ETF’s value proposition, go-to-market (GTM) plan, acquisition, and engagement strategy.

As the Senior Product Marketing Manager, you will define and drive marketing strategies based on deep consumer insights and a passion for helping Americans realize their financial ambitions unlocked through investing. You’ll help drive SoFi Invest awareness by making our proprietary ETFs a powerful part of SoFi’s value proposition, representing our innovation and relentless obsession with helping our members get their money right. You’ll be responsible for developing and iterating on messaging to propel ETF awareness and engagement, including end to end testing (primarily focused on lifecycle marketing to start). Additionally, you will collaborate closely with product, brand, channel owners, lifecycle, finance, and the business unit to optimize our messaging, positioning, and channel mix to drive strong business outcomes. This is a high-impact, hands-on individual contributor (IC) role with a unique opportunity to drive the next stage of SoFi’s ETF growth.

What you’ll do:

Drive SoFi ETF growth by leading cross functional and cross channel teams to drive in market success
Develop, own, and iterate on SoFi ETF launches to maximize impact and adoption
Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and Member insights
Work alongside our in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop breakthrough creative that will be deployed across those channels.
Collaborate with the business team to influence ETF prioritization and ensure strong alignment with marketing efforts
Manage and execute engagement initiatives as an extension of lifecycle marketing to drive ETF awareness and adoption
Partner with the Brand & PR team to drive ETF awareness via upper funnel marketing and PR efforts

What you’ll need:

3+ years of experience marketing ETFs
5+ years of Product Marketing and/or Growth Marketing experience
2+ years of lifecycle marketing experience (including email, push and in app)
Growth: Direct experience driving rapid growth for a financial technology product
Strategy and Execution: Experience combining strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes
Analytics: Use data to drive strategy, execution, and optimization
Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)
Flexibility: Problem-solve in a fast-paced, self-driven environment
Bachelor’s degree required

Nice to have:

Invest category experience and interest is a plus
MBAs encouraged to apply

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.