Senior Product Marketing Manager

Role Description

DocSend is looking for a data-driven Senior Product Marketing Manager to accelerate new-logo acquisition and revenue growth across self-serve and sales-assisted motions. As DocSend’s de-facto Head of Marketing, you’ll own DocSend’s end-to-end go-to-market (GTM) strategy. You’ll bridge Product, Sales, Paid Media, and Partnerships to deliver efficient, scalable demand. Your north star is business growth: you’ll define who we target, how we reach them, and how we continuously improve performance.

Responsibilities

• Go-to-Market Ownership — Define target personas, select acquisition channels, and take ownership of our critical marketing performance metrics.
• Cross-Functional Alignment — Take a leadership role in bringing together cross functional partners from Engineering, Product, Sales, Paid Media, and Partnerships to deliver consistent, integrated campaigns.
• Demand Generation — Plan and execute launch, lifecycle, and content programs that create qualified pipeline and incremental ARR.
• Customer Insight Loop — Synthesize feedback from Sales, CX, and market research to inform product and marketing strategy.
• Sales Enablement — Develop collateral, talk tracks, and competitive insights that improve win rates and shorten sales cycles.

Requirements

• 7+ years in growth marketing, demand generation, or product marketing for a B2B SaaS company, ideally with PLG and sales-led motions.
• Proven track record owning acquisition funnels end-to-end, hitting aggressive trial, pipeline, and revenue goals.
• Deep channel expertise (SEO, SEM, paid social, partnerships, lifecycle email). 
• Strong analytical skills — you source your own data, create dashboards, and distill insights into actionable projects.
• Exceptional cross-functional communicator who can influence cross functional stakeholders with data-backed recommendations.
• Skilled storyteller able to translate product capabilities into customer value propositions and compelling content.

Preferred Qualifications

• Experience marketing B2B SaaS products
• Familiarity with sales-assist and product-led motions within the same funnel
• Hands-on experience with modern growth stack
• Comfortable operating in high-growth, resource-constrained environments and wearing multiple hats

Compensation