Senior Product Marketing Manager

at Culture Amp

Sydney, Australia

Join us on our mission to make a better world of work.

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

For more information visit cultureamp.com.

How you can help make a better world of work

This role sits at the intersection of two critical product marketing priorities for Culture Amp: bringing a new generation of platform capabilities to market, and turning our fast-moving roadmap into a competitive asset.

You’ll own GTM for a portfolio of horizontal platform features including a brand new UI, deeper integrations, and enterprise-grade admin capabilities, that raise the bar for how customers experience the entire Culture Amp platform. Alongside that, you’ll lead the programs that keep customers and prospects excited and informed about where the platform is headed.

The ideal candidate not only brings core product marketing skills and passion, but is also eager to apply the latest AI tools to every day product marketing work for more efficiency and impact. Based in Melbourne or Sydney, you’ll work in close proximity to our Product and Platform Product Marketing teams.

You will

Own end-to-end GTM strategy and execution for platform-level innovations from positioning through launch and ongoing adoption.
Develop sharp, buyer-relevant positioning and messaging that resonates with HR leaders and economic decision-makers.
Quarterback cross-functional launches by briefing and aligning marketing, sales, CS, and regional teams on strategy, timing, and execution.
Build and maintain the GTM toolkit for your portfolio: feature one-pagers, demo narratives, sales training, objection-handling guides, and self-service enablement content.
Own Culture Amp's customer-facing roadmap experience, including Product Roadshows, roadmap webinars, and roadmap communications, to drive awareness and adoption across the customer base and with prospects.
Develop a quarterly cadence of roadmap content, including blog posts, product updates, event presentations, and campaign assets, that keeps customers engaged and reinforces our innovation story in the market.
Partner with your colleagues in product marketing, marketing, sales, and CS to ensure roadmap communications reach the right audiences at the right moment and translate product momentum into pipeline and retention impact.

You have

4+ years of product marketing experience in B2B SaaS, with a demonstrated track record of owning cross-functional product launches end-to-end.
Strong messaging instincts: you can take technical features and distill them into crisp, buyer-relevant narratives that land across multiple personas.
Experience building effective product marketing assets (slides, one-pagers, briefs), sales enablement, and customer communications.
Demonstrated ability to run cross-functional GTM with stakeholders across Product, Marketing, Sales, and CS, including managing competing priorities and keeping launches on track.
Comfort using buyer research, win/loss data, and competitive intelligence as strategic inputs, not just background research.
Excellent communication and stakeholder management skills: you are as comfortable in a product roadmap review as you are presenting to customers or enabling a sales team.
Experience using AI tools to develop insights, assets, and workflows.

Preferred qualifications

Domain experience in HR tech, HCM, employee experience, or adjacent B2B SaaS.
Track record of enabling sales or CS teams on technically complex features with measurable impact on adoption or win rates.
Experience supporting analyst relations, event keynotes, or multi-channel launch campaigns.

We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are:

Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
Programs, coaching, and budgets to help you thrive personally and professionally
Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
Team budgets dedicated to team building activities and connection
Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
Extended year-end breaks: An extended refresh period at the end of year
Excellent parental leave and in work support program available from day 1 of joining Culture Amp
5 Social Impact Days a year to make a positive impact on the community outside of work
MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
Medical insurance coverage for you and your family (Available for US & UK only)

Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place.

We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.

Please keep reading...

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements.

We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!

If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding roles in Germany). These questions are completely optional, but your participation truly helps. By sharing this anonymous information, you support our efforts to build a more inclusive and equitable hiring process—and help us hold ourselves accountable to that commitment. Your responses are entirely confidential and will not impact hiring decisions.

If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly. Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policy here or contact privacy@cultureamp.com.