Senior Product Manager, Rider Loyalty & Memberships

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft connects people to transportation to change the way we live and get around our communities. We are looking for product managers who bring exceptional creative, strategic, and analytical skills to drive forward a best in class product. Product management at Lyft leads the integration of engineering, data science, and design to achieve the company’s vision for reinventing transportation. We are looking for entrepreneurial and passionate Product Managers to innovate and execute across a rapidly growing, fast paced company and industry.

The Rider team is responsible for the Lyft consumer app that you know and love (we hope!), and spans the entire consumer journey across the request and purchase flows, search, pickups and drop offs, the post-match experience, and the in-trip experience. We're hiring a Product Manager to lead our Rider Loyalty and Memberships strategy, building innovative programs that drive engagement and maximize customer lifetime value. The ideal candidate combines deep user empathy with strong analytical skills, has a proven track record launching 0-to-1 products, and excels at cross-functional collaboration to deliver experiences that embody Lyft's mission.

Responsibilities:

• Drive strategic alignment by analyzing Lyft's competitive landscape and market position to define an ambitious product vision that motivates teams and leadership. Set team goals and success metrics that directly support Lyft's mission while maximizing business impact through rigorous data analysis, competitive intelligence, and user research insights
• Lead through uncharted product territory by analyzing fragmented data and emerging patterns to define strategic direction in ambiguous problem spaces, transforming incomplete insights and conflicting stakeholder priorities into clear product vision, actionable frameworks, and executable roadmaps
• Deliver on this vision by setting your team's goals, success metrics and roadmap and collaborating extremely effectively across the company
• Build a product roadmap to achieve your goals and lead a core team of engineers, designers, data scientists, and marketers to execute on it
• Deeply understand the needs and motivations of your customers across different rider segments and use cases
• Work closely with Partnerships to identify, negotiate, and integrate third-party benefits into loyalty programs, ensuring seamless implementation and optimal value delivery to riders
• Completely own your team’s products – existing or new – from ideation, through development, launch, growth, and maintenance
• Clearly communicate roadmaps, priorities, experiments, and decisions across a wide spectrum of audiences from partner teams to executive levels

Experience:

• 5+ years in product management, product design or equivalent consultant experience with significant time spent leading consumer facing products
• Natural leadership and ability to make things happen. You manage project ambiguity, complexity, and interdependencies in an organized and structured way, and you are able to define and analyze metrics that inform the success of your products
• Excellent judgment and thoughtfulness about the dynamics of the product ecosystem
• Strong communication skills and intuition for communication strategy at every level -- within teams, within the company, to users, and other audiences
• Ability to conceptualize, prioritize and lead multiple projects for stakeholders
• Detail oriented with superior organizational skills -- balancing multiple projects, deadlines, and requests should be second nature to you
• Background in membership, subscription, or loyalty program development in consumer-facing products or services preferred

Benefits:

• Extended health and dental coverage options, along with life insurance and disability benefits
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• Access to a Lyft funded Health Care Savings Account
• RRSP plan to help save for your future
• In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service 
• Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible.
• Subsidized commuter benefits

Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.  Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the Toronto area is CAD $136,000 - CAD $170,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.