Senior Product Manager, Borrow
at SoFi
CA - San Francisco, MT - Helena, NY - New York City, UT - Cottonwood Heights, WA - Seattle
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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The Role
Borrow is one of SoFi’s largest and most strategic business units, serving millions of members and driving a meaningful share of the company’s growth. The team builds high-scale consumer lending products that sit at the intersection of trust, risk, and user experience, helping our members get their money right and move toward financial independence.
We are looking for a Senior Product Manager to own critical areas of the Borrow experience and drive measurable outcomes in a fast-growing, highly visible part of the business. This role offers real end-to-end ownership, cross-functional influence, and the chance to work on products with material impact for both members and the company.
You will act like a founder within your product area, setting direction, making tradeoffs, and holding a high bar for quality from strategy through execution and iteration.
What you’ll do:
- Define and execute the vision, strategy, and roadmap for key areas within the Borrow business
- Build disruptive, scalable borrowing experiences in a customer-centric environment that improve member outcomes and drive measurable growth
- Act as a problem solver, working across functions to deeply understand pain points, analyze data, and rapidly test and iterate toward better solutions
- Own the product development lifecycle: from problem definition to delivery, instrumentation, and ongoing optimization
- Lead cross-functional teams, including Engineering, Design, Risk, Marketing, Ops, and Compliance, to bring ideas to life
- Prioritize ruthlessly, maintain a high-quality backlog, and ensure timely execution in a fast-paced agile environment
- Communicate progress, insights, and decisions clearly to stakeholders and executive leadership
- Champion a customer-first mindset, translating member feedback and behavior into product improvements that delight and retain
What you’ll need:
- Bachelor’s degree (preferable) or equivalent experience
- 3+ years of experience in product management in tech or fintech
- Strong product intuition with a proven track record of delivering high-impact solutions
- Excellent communication skills and experience presenting to senior leadership
- Data-driven mindset with experience using metrics to drive decision-making
- Ability to thrive in a fast-paced, cross-functional environment with high ownership
Nice to have:
- Experience operating within regulated industries or working closely with legal, risk, and compliance partners
- Experience in the Fintech space
