Senior Marketing Specialist

With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion. 

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

The Position:

Are you a creative and passionate marketer with a love for the restaurant industry? OpenTable is on the hunt for a Senior Marketing Specialist to bring fresh ideas and energy to our international marketing team! The role reports directly to the Senior Manager, Marketing (APAC) and you'll play a key role in shaping our brand across Australia and Asia, driving content marketing and customer acquisition across both B2C and B2B.

This is your chance to craft compelling campaigns, engage diners and restaurants alike, and be part of a team that’s setting the standard for restaurant reservations worldwide. If you're proactive, organised, and thrive in a collaborative environment, we’d love to have you on board!

In this role, key responsibilities include:

• Campaign management: Own the campaign briefing process, setting clear timelines, requirements and expectations for all marketing activities. From briefing and content ideation to distribution, communications, and performance reporting to drive brand awareness, diner acquisition, and reservations (B2C), while also supporting lead generation and restaurant retention (B2B) across APAC.

• Content creation: Develop compelling copy for web, blog, email, social media, and paid marketing channels in an engaging and relevant tone.

• Digital and social strategy: Craft engaging social media plans, and collaborate with influencers and third parties to amplify campaigns.

• Event management: Plan and coordinate diner and restaurant events, ensuring seamless execution and alignment with marketing objectives.

• Go-to-market plans : Develop and execute GTM strategies for new opportunity areas, ensuring seamless alignment with overall business objectives and brand positioning.

• Cross-team collaboration: Work closely with local and international teams across product, performance, content, and engagement to enhance overall marketing performance.

• Restaurant support: Partner with local sales and account management to provide marketing solutions for restaurant partners.

• Brand partnerships: Support Senior Manager across third party brand partnerships, including identifying new opportunities, nurturing existing relationships, stakeholder management, and campaign reporting.

• Analytics and optimisation: Track key metrics, analyse campaign performance, and refine strategies based on insights and industry best practices.

• Market Insights: Stay informed on competitor activity, market trends, and seasonal events, making recommendations and adapting marketing plans to incorporate best practices and key learnings for future campaigns.

• Agency & Vendor Coordination: Manage external agencies for PR and campaign execution as needed.
   

What we’re looking for:

• 5+ years of marketing experience, ideally across multiple markets including Asia.

• Strong writing and verbal communication skills (English fluency required; additional Asian language skills a plus).

• Exceptional project management skills, with the ability to manage multiple inputs and maintain clear documentation.

• Experience executing campaign testing and making data-driven strategic decisions.

• Strong analytical skills and ability to use data to inform marketing decisions.

• Excellent communication, presentation, and interpersonal skills.

• Experience managing cross-functional stakeholders across different regions.

• Highly organised and detail-oriented, with the ability to troubleshoot inefficiencies and improve processes.

• Experience in digital marketing and CMS management (WordPress preferred).

• Comfortable with a range of marketing technologies and quick to learn new tools.

Benefits:

• Work from (almost) anywhere for up to 20 days per year

• Focus on mental health and well-being:

  • Company-paid therapy sessions through SpringHealth

  • Company-paid subscription to Headspace

  • Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)

• Paid parental leave

• Generous paid vacation + time off for your birthday

• Paid volunteer time

• Focus on your career growth:

  • Development Dollars

  • Leadership development

  • Access to thousands of on-demand e-learnings

• Travel Discounts

• Employee Resource Groups

• Annual health and wellness reimbursement

• Monthly social events

Work Environment & Flexibility

At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.

Inclusion

We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.

If you need accommodations during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.