Senior Marketing Manager II, Retailer Marketing
at Instacart
Remote
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
About the Role
We are seeking a dynamic Senior Marketing Manager II to lead the Enterprise Retailer Marketing pod. In this newly created role, you will focus on supporting White Label marketing growth and empower retailers through the launch of omni-channel marketing plans that bring their brands to life online. This role requires a deep understanding of retailer-specific strategies to quarterback new program launches and drive growth for brands utilizing our Enterprise technology. You will also be instrumental in scaling our team to efficiently deliver Joint Annual Marketing Plans with major national retailers. This is a unique opportunity to significantly impact the trajectory of retailers and contribute to the growth of a rapidly advancing Enterprise business.
About the Team
While you’re likely familiar with Instacart’s role in consumers’ lives—providing access to the food they love so they have more time to enjoy it together — we also have a thriving B2B business that helps retailers and CPG brands reimagine the ways in which they connect with consumers. This team is made of consumer and business-facing marketers who work to drive revenue and sales by educating, exciting, and accelerating the business for brands and retailers.
About the Job
- Own the strategic White Label co-funding goal and drive the cross-functional group working on enabling marketing growth for retailers
- Build retailer relationships as a leading expert in omni-channel marketing strategies for ecommerce delivery platforms
- Own the White Label marketing strategy by being the voice of the retailer for internal product prioritization and channel development
- Drive adoption of new marketing programs, like Lifecycle CRM, and ensure successful adoption of best practices and like growth levers across retailers
- Enable retailers to market their White Label sites through playbooks, creative strategy, and channel consultation
- Develop Joint Annual Marketing Plans in partnership with our co-invested retailers– co-create the strategy, channel plans, sometimes also leading the trafficking, measurement, and optimization
- Own integration and execution strategies enabling White Label marketing channels across OTT, OLV, Streaming Audio, CRM, Direct Mail, SEM, Google PLA, Paid Social, Influencer, and others
- Generate playbooks for retailers to educate and enable merchandising and marketing levers to bring their offline customers online driving bigger baskets and higher frequency
- Drive the strategy around scalable marketing levers to extend marketing growth from one-to-one to the many
- Leverage AI to build strategies efficiently and customize assets across retailers at scale
- Integrate ads opportunities across retailers to grow revenue
- Own ongoing executive updates and reporting on White Label Marketing Growth workstream progress to goal, key initiatives, state of the union, and marketing campaign updates
- Collaborate with Marketing Analytics and Data Science to ensure the appropriate measurement methodologies and dashboards are in place for both working team, internal and external, and executive updates
- Scale marketing growth with additional resourcing by implementing the cost-to-serve model hiring ongoing team members to support White Label marketing execution
About You
Minimum Qualifications
- Bachelor's degree in marketing, business, or related field
- 10+ years of experience in growth or channel marketing in the Retail or technology industry.
- Experience working on both B2B and B2C products and marketing.
- Deep understanding of the advertising/marketing ecosystem, with the ability to quickly grasp complex technical concepts and translate them into customer value propositions.
- Proven success working with external partners or retailers
- Excellent written and verbal communication skills, with the ability to create compelling marketing content and effectively articulate product messaging.
- Proven track record of developing and executing successful go-to-market strategies and playbooks.
- Strong analytical skills and data-driven mindset, with the ability to analyze market trends, customer insights, and competitive intelligence to inform marketing strategies and decision-making.
- Highly organized and detail-oriented, with the ability to manage multiple projects and priorities in a fast-paced environment.
- You have executive presence, understand marketing concepts, and can articulate them to a broad set of audiences
- You enjoy working with external audiences and have strong communication skills
Preferred Qualifications
- Preferred qualification: MBA preferred
#LI-REMOTE
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For US based candidates, the base pay ranges for a successful candidate are listed below.