Senior Marketing Events Manager

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

About the Role 

Crunchyroll is looking for a Senior Events Marketing Manager for Latin America. Reporting to the LATAM Marketing Director, this role will be responsible for planning and executing all events in the region, overseeing the full end-to-end process.

The Senior Events Marketing Manager will lead concept ideation, production coordination, agency selection, licensor approvals, convention negotiations, and panel production and execution. This role will work closely with cross-functional teams—including Brand Marketing, PR, Creative Services, Partnerships, among others—to ensure seamless delivery of events that drive impact and engagement.

With a strategic mindset and hands-on leadership, the Senior Events Marketing Manager will take full ownership of regional events, ensuring they meet expectations, remain on budget, and deliver positive experiences for both our licensors and our audiences.

This role will be based in Mexico City.

Key Responsibilities

• Lead the end-to-end planning and execution of all Crunchyroll events in Latin America.
• Drive concept ideation and ensure integration of creative, strategic, and audience-first approaches.
• Select and manage agencies and production partners, ensuring excellence and budget discipline.
• Own overall and specific event budgets, from planning and approvals to tracking, reporting, and accountability for spend efficiency.
• Coordinate licensor approvals and maintain strong relationships with partners throughout the process.
• Negotiate with convention organizers to secure opportunities and maximize brand impact.
• Oversee panel production, from rundowns and scripts to rehearsals and live execution, in partnership with Global Events.
• Work closely with SPE Theatrical and the Theatrical Marketing Manager to plan and deliver premieres across the region, ensuring seamless integration of red carpets, fan activations, and talent participation.
• Coordinate with regional marketing teams on campaign planning, covering communications, PR, media amplification, social coverage, and press engagement to maximize visibility and fan experience.
• Collaborate with cross-functional teams (Brand Marketing, PR, Creative Services, Growth, Partnerships, and O&O Comms) to align strategy, messaging, and execution.
• Ensure flawless logistics and experiences for licensors, executives, Japanese and local talent, and partners.
• Track, report, and optimize event performance to deliver best-in-class experiences for fans, licensors, and stakeholders.

About You

• 8+ years of experience leading large-scale events, conventions, or brand activations in entertainment, media, or pop culture in LATAM.
• Proven expertise in budget ownership, licensor/studios management, and cross-functional leadership.
• Strong background in event production, logistics, and agency/vendor management.
• Align and coordinate multiple stakeholders (local/regional marketing, PR, social, creative, partnerships, global events) and external agencies toward a common vision.
• Bilingual in English and Spanish

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