Senior Manager, Digital Marketing

Meet Benevity
Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!

We’re seeking a Senior Manager, Digital Marketing to own and optimize Benevity’s digital channels, including our website, paid media, and email programs. This role is ideal for someone who loves digging into data, experimenting to drive performance, and leading a high-performing team. You’ll be responsible for growing and converting our digital audience, ensuring every campaign reflects Benevity’s brand and connects deeply with our ICP and personas.

This role is highly cross-functional, partnering with demand generation, product marketing, events, brand, sales, and beyond. You’ll bring an analytical mindset, scientific approach to testing, and strong leadership skills to guide your team and agency partners to deliver measurable impact.

What You’ll Do

• Own Benevity’s digital ecosystem: website, paid media (Google Ads, LinkedIn Ads), and email programs.
• Lead organic growth initiatives, conversion rate optimization, paid campaigns, and lifecycle marketing programs.
• Manage Benevity’s digital agency (SEO & paid media), ensuring ROI and alignment with strategy.
• Lead, coach, and develop a team of specialists
• Drive strategy and execution for:
• Website: Optimization, experimentation, and conversion improvements in Webflow.
  Organic Search: Partner with SEO agency to drive rankings, traffic, and brand visibility using Semrush and other tools.
• Paid Media: Manage budget and execution for performance-driven campaigns on Google and LinkedIn.
• Email & Lifecycle Marketing: Improve engagement, nurture flows, and conversion through Marketo.
  
  
• Analyze performance data and report progress weekly, providing insights and recommendations to leadership.
• Collaborate with cross-functional teams to support integrated campaigns that drive pipeline.
• Ensure all digital touchpoints reflect Benevity’s brand, voice, and commitment to purpose-driven impact.
• Own budget allocation across digital programs, investing where performance is strongest.
  
  

What You Bring

• 7+ years of experience in driving marketing results, website growth and conversion, and campaign planning and testing, with at least 3+ years leading teams.
• Proven track record managing websites, paid advertising, and email/lifecycle marketing at a B2B SaaS company.
• Expertise with Benevity’s digital stack: Webflow, Semrush, Google Ads, LinkedIn Ads, Marketo, Salesforce, and ideally 6sense.
• Strong analytical and experimental mindset — you think like a scientist, test hypotheses, and iterate based on results.
• Experience managing agencies, budgets, and performance-driven campaigns.
• Excellent cross-functional collaboration skills; able to influence and partner across marketing and the organization.
• Strong communication and project management skills; highly organized and detail-oriented.
• Passion for coaching and developing talent, building a high-performing team culture.
• Deep understanding of B2B buyer journeys, personas, and how to plan and execute campaigns that deliver results.

Discover your purpose at work

We’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more …

Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.

If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you’re valued for who you are and challenged to see who you can become …

It’s time to join Benevity. We’re so excited to meet you.

Where we work

At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being. For those located near one of our offices, while there’s no set requirement for in-office time, we do value the moments when coming together in person helps us build connection and collaboration. Whether it’s for onboarding, project work, or a chance to align and bond as a team, we trust our people to make thoughtful decisions about when showing up in person matters most.

Join a company where DEIB isn’t a buzzword
Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.

We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine. 

That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity.

Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to accommodations@benevity.com.