Senior Global Programs Manager, Events

The Global Programs Marketing Manager will be responsible for defining, innovating, and driving the strategic direction for our most impactful marketing events programs. This role owns the strategy and execution of our global Roadshow events and the long-term vision and evolution of our Events in a Box (EIAB) program. You will work cross-functionally to ensure our programs are not only executed flawlessly but are also innovative, scalable, and fully aligned with global business objectives.

Duties and Responsibilities

• Global Roadshow Strategy & Innovation: Own the end-to-end strategy for our global roadshow portfolio (Oktane on the Road, Identity Summits and hands-on labs); including ideation, promotion, content, experience, and follow-up. You’ll partner closely with regional marketing managers to execute these events and use their feedback to continuously innovate the program.
• Events in a Box (EIAB) Strategy: Drive the strategy and evolution of our pre-packaged, field event programs. Your role is to build a long-term vision to make it a truly self-service solution for field marketers, leveraging AI and automation-driven innovations.
• Cross-Functional Collaboration: Serve as a key liaison and strategic partner to global campaigns, field marketing, digital, product marketing, and sales teams to align on program goals and execution.
• Integrated Marketing Leadership: Work with the Strategic Events team to integrate our global campaigns and programs into our premier Tier 1 events (e.g., Gartner Symposium, AWS Re:Invent, Oktane). You will own the internal communication, help ensure global campaign messaging is used consistently, and find opportunities to integrate these events across global and regional marketing efforts. 
• Performance Analysis: Utilize a data-driven approach to measure and analyze program performance, identifying key insights and opportunities for continuous optimization.

Technology Skills

• CRM & Marketing Automation: Experience with platforms like Salesforce and Marketo is preferred.
• Event Management Software: Proficiency with event platforms such as Cvent and Splash
• Project Management Tools: Experience with Asana for managing timelines and deliverables is a plus.
• Data Management & Analytics: Familiarity with tools like Tableau, 6sense, or Excel for analyzing event performance and identifying key insights.

Qualifications Preferred

• 5+ years of experience in B2B tech marketing, with a focus on programs, events, or integrated campaigns, preferably at an enterprise-level company.
• A proven track record of developing and executing a marketing strategy for large-scale, global programs.
• History of, or preference towards, innovation and AI/automation-first solutions.
• Excellent communication and organizational skills, with a history of leading and collaborating successfully with cross-functional and regional teams.
• Demonstrated ability to manage multiple large projects simultaneously, delivering on time and on budget.
• A track record of being agile, adaptable, and comfortable managing change in ambiguous situations.
• Bachelor’s Degree (Marketing preferred).
• Willingness to travel as needed.

#LI-Hybrid