Regional Community Lead Americas, LOL

As the Regional/Market Community Lead for League of Legends, you will drive comms, community, social, influencer and content efforts across our broader game ecosystem in Americas. In partnership with games and publishing leadership, this role will develop, deliver, and manage all communications of the player experience in Americas including both high level strategy and day to day campaign tactics. You are responsible not just for what we’re saying, but how, when, and why we’re saying it. 

Responsibilities:

• Lead the development and execution of localized community and player communication strategies for League of Legends in Americas, balancing immediate campaign needs with long-term engagement goals in close collaboration with global League of Legends publishing teams
• Collaborate closely Americas’s League of Legends PR and community teams to coordinate the delivery of resonant content, guide localization efforts, and address regional/market concerns
• Support the roll-out of player-facing communications to ensure an engaging dialogue with our players
• Escalate player needs and expectations to global League of Legends publishing teams to help facilitate a player-focused game evolution
• Oversee the influencer strategy, harmonizing efforts across teams to bolster League of Legends’s presence and community engagement in Americas
• Provide essential insights into local player feedback for product development and content strategies
• Partner with stakeholders in player communications, community, influencer, and social across the game ecosystem/experience to ensure players in Americas have a journey consistent with the desired global experience, with a clear narrative for players month over month and day to day
• Define and/or align all local player facing content with key player experience and business outcomes
• Define strategic opportunity spaces for local dev-to-player communications
• Identify strategic opportunity spaces to create content or highlight community content

Required Qualifications:

• 5+ years experience in product content strategy, communications, or community management
• 5+ years experience with gaming audiences, especially in the Moba space 
• Intimate knowledge of your region/market’s games landscape, innovations, trends, and ever-evolving player expectations
• Well-versed in leading cross-disciplinary teams and able to influence stakeholders
• Excellent communicator - verbal and written
• Deep experience creating and communicating communications strategies that span across multiple platforms and delivery channels

Desired Qualifications:

• Hands-on or strategic experience with Social Media and Influencer campaigns
• Awareness of & interest in the esports & gaming space as a rising cultural force
• Citizen of the internet - you’re an autodidact and create time to understand what conversations are happening and how we can engage on behalf of our audience

For this role, you'll find success through craft expertise and a collaborative spirit that prioritizes the delight of players. We will look at your past studies and experience, but for this role, we also look for dedicated people with a personal relationship with games. If you embody player empathy and care about players' experiences, this is the role for you!

 

Our Perks:

Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our benefits pages for more information.

At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we’re looking forward to your application.

 

It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law. We consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable federal, state and local law, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, and the Washington Fair Chance Act.

Per the Los Angeles County Fair Chance Ordinance, the following core duties may create a basis for disqualifying candidates with relevant criminal histories:

• Safeguarding confidential and sensitive Company data
• Communication with others, including Rioters and third parties such as vendors, and/or players, including minors
• Accessing Company assets, secure digital systems, and networks
• Ensuring a safe interactive environment for players and other Rioters

These duties are directly related to essential operations, safety, trust, and compliance obligations within our organization. Please note that job duties may evolve based on business needs and additional responsibilities may be assigned as necessary to maintain operational efficiency and security.