Programmatic Media Buyer (Contract)
at SoFi
CA - San Francisco HQ, NY - New York City, WA - Seattle
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The role
SoFi is seeking an experienced and analytical Programmatic Buyer/Trader to join our fast paced in-house media team. This role is crucial for executing and optimizing complex programmatic campaigns, with a heavy emphasis on the digital video ecosystem (including Connected/Streaming TV and Digital Video). The ideal candidate has a proven track record of managing high volume campaigns across multiple DSPs, ensuring performance goals are met, and translating data into actionable strategies that drive member acquisition and brand growth.
What you’ll do:
Campaign Execution & Management
○ Own the end to end execution of programmatic campaigns across multiple channel types (CTV/OTT, Digital Video, Audio Streaming) ensuring campaigns deliver in full and hit aggressive performance KPIs (e.g., CPA, ROAS, VCR).
○ Own the negotiation, setup, and performance monitoring of sophisticated programmatic deals (PMPs, Preferred Deals, Guaranteed) to secure premium inventory and unique audiences at favorable rates.
○ Serve as the platform expert for our primary DSPs, staying ahead of new features, industry best practices, and troubleshooting complex setup issues.
Data & Audience Strategy
○ Drive strategy around audience application and testing.
○ Gain hands-on experience with first party data ingestion, testing, and implementation within the programmatic ecosystem (e.g., CDP integration, DMP segment activation).
○ Utilize advanced analytics tools (e.g., Tableau, Power BI, Excel) to analyze large datasets, identify performance drivers, and generate strategic, actionable optimization insights.
Ad Operations & Tagging
○ Manage trafficking and ad serving functions, including extensive hands on experience with Campaign Manager 360 (CM360).
○ Expertly handle creative rotation, verification, and site placement
management.
○ Own the process of tag building, implementation, and QA for various media vendors and campaign types to ensure accurate tracking and measurement.
Reporting & Strategic Collaboration
○ Partner closely with internal stakeholders (e.g., Media strategy, Analytics, Product) to align trading strategies with broader business objectives and ensure cohesive execution.
○ Proactively monitor campaign pacing, deliverability, and performance, implementing adjustments in real time to maximize efficiency and scale. ○ Advance our internal measurement frameworks leading impact driven by campaigns to establish marketing KPIs and forecast long-term growth ○ Build reports and own communication with key internal stakeholders to keep the business apprised of marketing performance
○ Contribute platform and product feedback to internal MDS/strategy teams to drive continuous improvement in our trading capabilities and proprietary tools.
What you’ll need:
Core Competencies
- Experience: Possess 4–7 years of hands-on programmatic trading experience, preferably gained within an agency or in-house team environment.
- Track Record: Demonstrate a proven track record in constructing and executing successful programmatic video campaigns that achieve defined client Key Performance Indicators (KPIs).
- DSP Proficiency: Exhibit deep working knowledge and demonstrable experience leveraging multiple Demand-Side Platforms (DSPs) (e.g., Yahoo, Amazon, DV360, The Trade Desk).
- Ad Serving Expertise: Possess strong working knowledge of ad serving platforms, specifically Campaign Manager 360 (CM360), including competence in tag generation, trafficking, and reporting.
Technical Skills
- Data Analysis: Maintain advanced proficiency in Excel/Google Sheets for data analysis and campaign reporting (experience with Tableau and Amplitude is advantageous).
- Analytical Acumen: Possess strong analytical and quantitative skills, including the ability to synthesize large data sets to derive actionable campaign insights.
- Ad Operations Knowledge: Demonstrate a solid understanding of ad operations processes, encompassing tag building, implementation, troubleshooting, and media verification vendor management.
Non-technical Skills
- Organizational and Project Management: Exhibit strong organizational and project management capabilities, with the capacity to independently manage projects from inception to completion within a fast-paced environment.
- Problem-Solving: Adopt a solutions-based mindset, demonstrating the ability to diagnose and resolve complex issues related to campaign setup or performance.
- Communication: Function as an effective communicator with a proven ability to present key learnings and insights to non-technical stakeholders.