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Product Marketing Manager, Greater China

at Stripe


About Stripe 

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.


About the team

Help define and amplify the Stripe story and connect our products with users.

Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Design, Developer Relations, and Communications to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.  


What you’ll do:

As a regional product marketer and early member of our marketing team for Greater China, you will champion the needs of our cross-border users in the region and develop a strong trusted brand in the market. You will connect the dots between product, sales, and marketing to enable our growth while delivering successful user outcomes. 

  • Lead the delivery of our product marketing priorities across sales and marketing to drive our growth with cross-border businesses from the Greater China region.
  • Be a subject matter expert in the needs of our current and prospective target users through user research, competitive landscape understanding, and deep product understanding.
  • Develop, deploy and maintain tailored value propositions and narrative messaging that resonates with local users to be used in creating marketing content, campaigns, and sales collateral in local language.
  • Drive high-quality launches and adoption of products by working closely with a range of cross-functional teams including, but not limited to, product, sales, engineering, marketing, design, communications, and partnerships.
  • Enable the efficiency and productivity of our sellers in the region through knowledge transfers on products and solutions, market-specific content and tools, and support in field deployment. 
  • Partner with country marketing teams to deliver relevant content programmes for priority events, integrated marketing campaigns, and ongoing demand generation.  
  • Monitor key business indicators around product adoption, usage, satisfaction to identify blockers and solutions to optimize our growth funnel in the market. 


Who you are: 


  • A strong communicator in written and spoken English and Mandarin — proficiency in business Mandarin is essential for customer engagements. 
  • 7+ years of experience in B2B technology marketing and/or sales — prior product marketing experience is a plus. 
  • Comfortable working on a complex and sophisticated market remotely while navigating regulatory environments to land consideration for cross border selling.
  • Proven track record in a global tech company working with cross-border businesses expanding globally from China ideally in the financial services industry.
  • Focused on results — balancing customer needs and business goals to propose ambitious growth strategies. 
  • Good leadership and influencing skills; able to drive cross-functional alignment and progress towards impactful outcomes with limited resources
  • This role will require regular business travel to China and Hong Kong.

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