Product Marketing Manager - Figma Weave (Tel Aviv, Israel)

at Figma

New York, United States

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

Weavy is looking for a Product Marketing Manager who can turn product innovation into clear, compelling stories that drive growth and adoption.

You’ll be the bridge between product, marketing, and our creative audience — translating new features, models, and workflows into messages that inspire creators and move the business forward.

This role blends strategy with execution. You’ll lead go-to-market planning for new launches, own our PLG & SLG funnels, and design lifecycle communications that help users move from curiosity to daily use.

You’ll also shape the voice of Weavy’s product — ensuring everything from emails to blog posts to landing pages speaks in one consistent, confident tone.

If you’re part storyteller, part analyst, and thrive at the intersection of creativity and technology, this role will put you at the center of Weavy’s next stage of growth.

Main responsibilities

Go-to-market strategy: Plan and execute launches for new features, models, and workflows — from positioning to cross-channel rollout.
PLG & SLG funnels: Own the full top funnel from visit to subscription; track conversion, optimize the user journey, and improve every aspect of both B2C and B2B funnels (home page, pricing page, onboarding).
Lifecycle marketing: Own in-product and email communication — onboarding flows, upgrade nudges, education sequences, and retention campaigns.
Messaging & positioning: Maintain Weavy’s product narrative and ensure consistency across web, app, social, and PR materials.
Content & education: Create case studies, success stories, and internal enablement docs; support partner and affiliate initiatives.
Content ownership: Oversee the blog, resources hub, and tutorials — ensuring alignment with the GTM content pillars (thought leadership, inspiration, education).
Data & optimization: Partner with growth and product to measure funnel performance, activation rates, and product adoption.

Requirements

4–6 years of experience in product or growth marketing for PLG-driven products - ideally in creative tech, AI tools, or design platforms.
Experience building and executing GTM plans - from positioning statements to launch timelines and partner enablement materials.
Proven ability to own and optimize full user funnels, from acquisition to activation and retention.
Hands-on operator mindset: comfortable writing copy, setting up lifecycle flows, analyzing data, and iterating quickly.
Exceptional storytelling skills: you can translate features into creative value that resonates with both individual creators and business decision-makers.
Analytical and data-savvy: experienced working with metrics like activation, conversion, retention, and paywall optimization.
Cross-functional collaborator: works seamlessly with product, design, and data teams to align marketing efforts with roadmap and insight.
Comfort using AI and analytics tools for messaging, data analysis, or workflow automation.

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.

Annual Base Salary Range (SF/NY Hub):

$102,000—$215,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

Holding interviews in an accessible location
Enabling closed captioning on video conferencing
Ensuring all written communication be compatible with screen readers
Changing the mode or format of interviews

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.