Product Marketing Manager, Ads and Brands
at Roblox
San Mateo, United States
Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.
At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
Roblox is seeking a Product Marketing Manager for our Ads and Brands product team. As the PMM, you will partner closely with the product owners for our advertising products that allow brand advertisers to reach the next generation on Roblox and our community of developers to earn from publishing ads. You will be a core part of leading the strategy and go-to-market execution for these solutions while working closely with our Brand Partnerships team that interfaces with our brand and agency partners. You will be instrumental in crafting and driving a winning strategy for Roblox's advertising ambitions, significantly contributing to the company's growth and market leadership.
You Will:
- Lead the launch process and drive the go-to-market (GTM) strategy, messaging, content creation and positioning for Ads and Brands Group products and policies.
- Develop compelling, evergreen product content that educates and inspires brands to advertise on our platform across our business-focused channels, sales enablement materials and industry events.
- Stay on the pulse of the marketing and advertising industry and nurture and develop our marketing and advertising industry partnerships.
- Track, analyze, and report on marketing campaigns and content performance, providing insights and recommendations for optimization.
- Foster deep cross-collaboration between Brand Partnerships, Engineering, Product Management, Product Marketing, Integrated Marketing, Communications, Events and Creative teams. Become a trusted advisor to these teams.
- Report to the Director of Product and Business Marketing
You Have:
- 6+ years product marketing experience with a global technology and advertising platform, with a preference for experience in advertising, commerce and selling to large brand advertisers.
- Deep experience partnering with sales teams from leading product education and objection handling to gathering actionable product insights from our sales team and end customer.
- Proficient in messaging, positioning and marketing/content strategy for a large brand and agency audience. Collaborative, perpetually curious with an extremely high-level of customer focus.
- Experience leading omnichannel marketing strategies. Experience driving deep internal partnerships, cross-functional alignment and working with stakeholders at all levels.
- Ability to identify gaps and opportunities and influence relevant teams and executive leadership to reach resolution.
- Experience presenting at all levels of the organization, including executive leadership.
- Passionate about supporting new business models and building an advertising business.
For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page.
Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).
Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.