Product Manager

Introduction to Demandbase

Demandbase is the Smarter GTM™ company for B2B brands. We help B2B companies hit their revenue goals using fewer resources. How? By aligning their sales and marketing teams around a combination of their data, our data, and artificial intelligence — what we call Account Intelligence — so they can identify, engage, and focus their time and money on the accounts most likely to buy. 

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK. We have also been continuously recognized as one of the best places to work including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

Scope of Role

As a Product Manager for Integrations, you will own the vision, strategy, and execution for Demandbase’s native and account-level integrations. These include direct connections to leading CRMs, marketing automation platforms, and sales engagement tools—core components of how customers activate and derive value from Demandbase.
You will define the roadmap, guide cross-functional delivery, and ensure our integrations remain best-in-class across the B2B ecosystem. This role is an opportunity to shape flagship integration experiences while developing deep expertise in B2B SaaS data interoperability.

Responsibilities

Integration Strategy & Roadmap

• Own and evolve the product roadmap for Demandbase’s native integrations (e.g., Salesforce, HubSpot, Dynamics, Pardot, Outreach).

• Conduct competitive and customer research to identify new integration opportunities.

• Prioritize development efforts based on customer impact, business value, and technical feasibility.

• Define and track success metrics (e.g., adoption, performance, reliability) to ensure measurable business outcomes.

Account Connector Ownership

• Lead product enhancements for the Account Connector, ensuring seamless performance and high user satisfaction.

• Collaborate with engineering, design, and data teams to deliver scalable, reliable, and intuitive experiences.

• Monitor usage patterns to surface insights and inform roadmap improvements.

Customer & Stakeholder Collaboration

• Gather requirements from customers, Customer Success, and Sales to shape product direction.

• Conduct user research and interviews to uncover integration pain points and unmet needs.

• Partner with internal teams to ensure integrated data flows effectively into the Demandbase platform, driving tangible customer value.

• Act as the voice of the customer in cross-functional planning and prioritization discussions.

Qualifications

• 3–5 years of experience in product management, ideally within B2B SaaS or data integration platforms.

• Strong understanding of integrations, APIs, and data synchronization concepts.

• Proven ability to analyze market trends, customer behavior, and technical trade-offs.

• Exceptional problem-solving, communication, and stakeholder management skills.

• Experience working directly with customers to translate complex requirements into actionable product outcomes.

• High attention to detail and commitment to delivering quality, customer-centric products.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion require ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.