Principal Product Manager, Invest
at SoFi
CA - San Francisco, NY - New York City
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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role:
We’re hiring a Principal Product Manager to lead the creation of new brokerage experiences and trading capabilities within SoFi Invest. In this role, you will own the strategy, roadmap, and execution for customer-facing investing products that expand how members trade, manage, and engage with their investments.
This role is focused on bringing net-new and materially expanded trading capabilities to SoFi Invest. You will own complex product initiatives that span trading functionality, account-level experiences, and regulatory workflows, requiring close partnership with engineering, design, risk, and compliance. In addition to shipping high-impact investing experiences end-to-end, you will provide product leadership and direction across the Invest PM team, helping shape how we build, prioritize, and deliver brokerage products at scale.
This is a senior individual contributor role designed for a product leader who combines strong product sense with deep brokerage expertise, and who thrives in complex, highly regulated environments.
Previous experience building world-class investing and brokerage products is a must.
What you’ll need:
- 10+ years of product management experience, including significant ownership of technically complex, customer-facing financial products.
- Bachelor’s degree or higher, ideally in a technical, finance, engineering, or quantitative field.
- Proven track record leading the development of advanced brokerage or trading capabilities that require deep integration with execution systems, risk engines, and account-level controls.
- Strong technical fluency with APIs, distributed systems, event-driven architectures, and data-intensive services, with the ability to reason about performance, scalability, and failure modes.
- Experience partnering closely with engineering to navigate architectural decisions and technical trade-offs in high-throughput, low-latency, and highly regulated environments.
- Comfort working with systems involving real-time decisioning, account state, permissions, limits, and suitability controls, and understanding how these systems surface in customer-facing trading experiences.
- Demonstrated ability to balance durable technical foundations with near-term product delivery, particularly when building capabilities that must scale safely over time.
- Strong cross-functional collaboration skills, especially with engineering, risk, compliance, legal, operations, and analytics, to bring complex trading products to market.
- Excellent written and verbal communication skills, with the ability to translate technical and regulatory complexity into clear product direction for diverse stakeholders.