Principal Product Designer

at SoFi

CA - San Francisco, WA - Seattle

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The Role

As a Principal Designer, you will raise the quality bar, ship world‑class member experiences, and drive innovation across SoFi’s SIPS (Save, Invest, Protect, and Spend) ecosystem. You’ll set a 12–24 month design vision, lead with craft, and use AI‑powered tools to move faster without compromising quality. You influence at the org level while staying hands‑on with the work.

Lead 0–1 company‑level big bets from problem framing to shipped MVP and iteration creating step‑change value for SoFi members.
Turn strategy into clear bets, roadmaps, and high‑quality product outcomes.
Own cross‑surface, system‑level experiences that connect SIPS into a coherent, delightful member journey.
Model IC leadership: no direct reports; high influence.

What You’ll Do

Vision and strategy

Define and socialize a clear design vision and north stars for one or more SIPS domains.
Translate vision into decision principles, experience frameworks, and measurable bets.

Systems and craft

Architect patterns and systems (tokens, components, journeys) that scale across web, iOS, and Android.
Champion accessibility (WCAG 2.2 AA), privacy/security by design, and compliant, member‑first solutions.

Research and data

Partner with Research and Data Science to de‑risk decisions, validate value, and instrument for learning.
Use experiments (A/B, holdouts, guardrails) to improve outcomes with confidence.

Execution and quality

Lead from first principles and pixels; run crisp reviews; hold a high bar for detail and polish.
Unblock ambiguity; simplify complex flows; land production‑ready work faster with AI‑assisted build, testing, and documentation.

Influence and collaboration

Build strong partnerships with Product, Engineering, Compliance, Risk, Support, and Marketing/Ops.
Mentor senior designers; raise org capability through modeling, critique, and improved presentation standards.

AI‑powered design

Be a power user of AI‑assisted design and research tools (e.g., Figma AI, Cursor, advanced prototyping, content/UX writing assistants, code‑adjacent tools).
Establish best practices for prompt design, AI‑accelerated exploration, quick prototyping, and documentation with a human‑in‑the‑loop quality bar.

What You’ll Bring

Track record leading multi‑team, multi‑quarter initiatives and shipping at scale across mobile and web.
Mastery in IA, interaction design, and visual systems; you sweat details and can teach others how.
Strong product sense: you frame problems, make trade‑offs clear, and tie craft to outcomes.
Comfortable in regulated domains; you partner well with Compliance, Risk/Fraud, and Security.
Fluency with experimentation, analytics, and instrumentation; you measure what you ship.
Exceptional storytelling and influence with executives and cross‑functional leaders.
Deep collaboration skills in distributed teams; you bring clarity, momentum, and calm.
Tools: Figma and modern prototyping; practical experience with AI‑powered design/research tooling.

Even Better

Fintech or personal finance experience; data visualization at scale; marketplace/e‑commerce patterns.
Systems thinking across platform surfaces and shared services.

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.