Performance Marketing Manager - Social & Paid Search

at Intercom

San Francisco, United States

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.

Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent.

Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers.

We’re looking for a Performance Marketing Manager with deep expertise in Google Ads and social media performance marketing to take our paid acquisition strategy to the next level. If you thrive in a fast-moving, data-driven environment and are motivated by driving measurable growth at scale, this role is for you.

You’ll help lead Intercom’s Google Ads and paid social programs (including LinkedIn and Meta), playing a critical role in how we acquire high-quality leads and customers. You’ll craft innovative strategies, run structured experiments, and turn performance data into insights that fuel our growth engine and set new standards for efficiency.

What You’ll Do:

Lead Intercom’s performance marketing programs across Google Ads (Search, Performance Max, experimental formats) and paid social channels (LinkedIn, Facebook, and beyond) to acquire new Fin and Intercom customers.
Design, launch, and optimize campaigns across search and social, using targeted keywords and audiences to drive customer acquisition for both sales and self-serve funnels.
Analyze in-market campaign performance and make data-driven decisions to refine and improve results against business objectives.
Run structured A/B tests and experiments to increase efficiency, boost ROI, and uncover scalable growth opportunities.
Collaborate with marketing, sales, and web teams to align ad messaging with high-converting landing pages.
Identify and act on new growth opportunities across the funnel, surfacing strategies grounded in performance data.

What You Bring:

3+ years of hands-on experience running paid search and paid social campaigns, ideally in high-growth environments.
Deep expertise with Google Ads and paid social platforms (LinkedIn, Facebook/Meta), with a strong grasp of direct response and performance-driven campaigns.
Strong analytical skills: advanced proficiency with spreadsheets and experience using analytics or BI tools (Looker, Tableau, etc.).
A balance of strategic thinking and tactical execution—you know when to zoom out for the big picture and when to dive into the details.
Analytical and curious by nature—you love digging into data, solving problems, and turning insights into actionable decisions.
Clear and confident communicator—able to distill complex performance data into simple, impactful takeaways for stakeholders at every level.

Nice to Have:

Paid acquisition experience in B2B or SaaS.
Comfort with SQL for deeper data analysis.

Benefits

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us!

Competitive salary and meaningful equity
Comprehensive medical, dental, and vision coverage
Regular compensation reviews - great work is rewarded!
Flexible paid time off policy
Paid Parental Leave Program
401k plan & match
In-office bicycle storage
Fun events for Intercomrades, friends, and family!

The base salary range for candidates within the San Francisco Bay Area is $127,373 - $148,028. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

Policies

Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

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