Partner Marketing Manager, Premium Subscriptions
at Roku
Mexico City, Mexico
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the team
The International Partner Marketing team plays a pivotal role in shaping how Roku’s global customers discover and engage with content. Our mission is to lead the marketing strategy behind Roku’s international content partnerships, with a strong focus on driving customer acquisition and subscription growth. We help users explore, enjoy, and manage their subscriptions seamlessly through the Roku platform.
As a key part of the broader International Marketing organization, we spearhead major content campaigns, support the launch of new services and features, and craft ongoing marketing initiatives tailored to each market. Our goal is to guide customers through a personalized subscription journey—making it easier and more rewarding to find the entertainment they love.
About the Role
We’re seeking a strategic and creative marketer to lead subscription initiatives within the Roku platform in Mexico. This role blends product and partner marketing to launch, grow, and retain streaming subscription services. You’ll own go-to-market plans, campaign execution, and lifecycle strategies, using performance data and automation—including AI and machine learning—to drive subscriber engagement and retention. Working closely with Product, Content Partnerships, Partner Growth, Subscriptions, Analytics, and Media teams, you’ll shape and execute marketing experiences tailored for Roku users in Mexico.
You're passionate about entertainment and subscriptions, thrive in fast-paced environments, and bring a mix of analytical chops, storytelling finesse, and a user-first mindset to everything you do.
What you'll be doing
- Develop and execute go-to-market strategies for subscription services on Roku in Mexico
- Design and optimize campaigns across lifecycle stages using data, automation, and AI
- Analyze performance data to uncover insights and guide future marketing efforts
- Collaborate cross-functionally with Product, UX, Engineering, Creative, Media, and Analytics teams
- Craft compelling messaging and user experiences that resonate with Roku users in Mexico
- Negotiate promotional offers and marketing opportunities with content partners, ensuring impactful deals that drive user acquisition and retention
- Manage relationships with key content partners, fostering collaboration and alignment on subscription growth goals
- Effectively market content and partner channels to the Roku customer base via multiple touch points, including retail and off-platform channels
We're excited if you have
- 5+ years of experience in product marketing, partner marketing, or lifecycle marketing, preferably in streaming or digital media
- Strong analytical and strategic thinking skills with the ability to turn data into actionable insights
- Excellent communication and storytelling abilities to drive engagement across audiences
- Proven success in cross-functional collaboration and project management
- Demonstrated experience managing content partnerships, including deal negotiation, co-marketing campaigns, and performance analysis
- Proven experience growing subscribers for a subscription service, with a focus on acquisition, retention, and optimizing conversion funnels
- Familiarity with the Mexican media landscape and consumer behavior
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Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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