Paid Social Media Manager
at Roku
Denver, United States
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Team
This role with be working with our Frndly TV team in Denver, Colorado! We’re a fast-growing player in the streaming television industry, bringing innovative and engaging content experiences to audiences everywhere. We have a shared drive to succeed and strive to WIN! We are CURIOUS, constantly learning and tackling projects in a creative and unique manner. We approach all challenges with INTEGRITY and as a TEAM and celebrate in our joint success. Every day we are NIMBLE in our fast-moving environment, loving and embracing the amazing changes coming our way!
We value self-starters who take initiative and show a strong drive for success. We offer an exciting and challenging work environment where you can thrive and grow with a team of experienced professionals who share your passion. If you are a highly motivated individual who is passionate about driving growth, we would love to hear from you.
About the Role
We’re looking for a Paid Social Marketing Manager with deep expertise in cross-platform paid social advertising to accelerate user growth and engagement for our streaming products. This role will own strategy and execution across Meta, TikTok, YouTube, Snapchat, and emerging social platforms—balancing creativity with data-driven decision-making to deliver strong performance outcomes.
The estimated annual salary for this position is between $108,000 - $121,000 base annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you’ll be doing
- Lead strategy, execution, and optimization of paid social campaigns across multiple platforms (Meta, TikTok, YouTube, Snapchat, and others).
- Develop and manage creative testing frameworks to identify top-performing concepts and messaging.
- Analyze and report on performance metrics including CAC, ROAS, and lifetime value, driving actionable insights and continuous improvement.
- Partner with creative, analytics, and product teams to ensure alignment between audience insights, creative strategy, and business objectives.
- Manage budgets, pacing, and forecasting to ensure efficient use of spend and strong ROI.
- Stay current on platform updates, algorithm changes, and best practices to maintain competitive advantage.
- Mentor or oversee agency partners or junior team members to ensure consistent performance and innovation.
We're excited if you have
- 5+ years of experience managing paid social campaigns with a performance marketing focus.
- Proven success managing large budgets and achieving strong CAC/ROAS results.
- Hands-on expertise across Meta, TikTok, YouTube, Snapchat, and other emerging platforms.
- Deep understanding of creative testing, audience segmentation, and full-funnel optimization.
- Analytical mindset with comfort in data interpretation and decision-making.
- Strong communication and collaboration skills; ability to work cross-functionally in a fast-paced environment.
- Passion for streaming media, entertainment, and startup culture.
#LI-FA1
Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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