Marketing Strategy Manager
at Figma
CA • New York, NY • United States, San Francisco, United States
Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!
As a strategic partner to the CMO and marketing leadership, this role will drive innovation and growth by facilitating strategic planning, ensuring alignment, and driving operational excellence. Through leveraging data insights and strong stakeholder relationships, this role will play a pivotal influence in driving marketing’s cross-functional efforts and key initiatives aligned to company objectives.
This is a full time role that can be held from one of our US hubs or remotely in the United States.
What you'll do at Figma:
- Lead development of marketing strategy and translate company goals into actionable, measurable plans
- Partner with the CMO and marketing leaders to shape org-wide priorities, including budget, resourcing, and long-range planning
- Drive cross-functional alignment across product, sales, and other teams to ensure marketing initiatives support shared business objectives
- Oversee planning and execution of key marketing programs, ensuring clear metrics, timelines, and effective collaboration
- Deliver data-driven insights and reporting to inform leadership decisions and continuously optimize marketing strategy
- Streamline processes and implement frameworks that improve decision-making, operational efficiency, and resource allocation
We’d love to hear from you if you have:
- 10+ years of experience as a marketing operator, in marketing strategy and/or business operations
- Strong leadership presence and demonstrated experience to work cross-functionally and influence without direct authority, managing multiple high-priority initiatives simultaneously
- Exceptional verbal and written communication skills to effectively convey complex information to executive and senior leadership
- Proven ability to balance strategic thinking with operational execution
- Strong analytical skills; translating complex data (via data dashboards and Google Sheets/Excel reporting) into compelling narratives and actionable insights
- Strong workshop and meeting facilitation
- Productivity & workflow management tooling (e.g. Asana, Jira)
While it’s not required, it’s an added plus if you also have:
- Experience in a B2B SaaS company
- Prior experience and proficiency in using Figma and FigJam
- Experience in consulting in the tech industry
Pay Transparency Disclosure
If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.
Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.
Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.
At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.
Examples of accommodations include but are not limited to:
- Holding interviews in an accessible location
- Enabling closed captioning on video conferencing
- Ensuring all written communication be compatible with screen readers
- Changing the mode or format of interviews
To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.
By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.