Marketing Operations Specialist (Optimization)

We are:
Wizeline, a global AI-native technology solutions provider, develops cutting-edge, AI-powered digital products and platforms. We partner with clients to leverage data and AI, accelerating market entry and driving business transformation. As a global community of innovators, we foster a culture of growth, collaboration, and impact.

With the right people and the right ideas, there’s no limit to what we can achieve

Are you a fit?
^{Sounds awesome, right? Now, let’s make sure you’re a good fit for the role:}

Key Responsibilities

• Leads the end-to-end technical implementation of A/B and multivariate tests (MVT) using experimentation platforms (e.g., Adobe Target) across web, mobile, and potentially email.
• Translates strategic requirements into technical targeting and segmentation logic within the DMP/DCO/Testing platform to serve personalized content.
• Owns the deployment, QA, and validation of all testing campaigns, ensuring test integrity, statistical validity, and correct audience allocation.
• Manages and governs the organization’s Tag Management System (e.g., Adobe Launch/GTM), ensuring efficient deployment and maintenance of all marketing, analytics, and third-party vendor tags.
• Partners with analytics and data teams to maintain accurate audience tracking and attribution integrity.
• Ensures all marketing web implementations adhere to technical SEO best practices, metadata standards, and URL optimization policies.
• Works within the Content Management System (AEM/Adobe CMS) to implement complex or custom content components required for experimentation and tracking.
• Supports optimization of conversion flows, customer journeys, and engagement experiences through technical experimentation practices.
• Ensures foundational analytics tagging is correctly implemented and configured to measure channel performance and experimentation success.

 

Technical Knowledge:

• 5 to 7 years of experience in Experimentation Tools: Expert in Adobe Target, Optimizer…
• Mastery in Tag Management tools like Adobe Launch or Google Tag Manager (GTM).
• Strong JavaScript, HTML, and CSS skills for custom test implementation.
• Knowledge of data layers and tracking pixels (Adobe Analytics/GA4).
• Experience implementing scalable experimentation programs across multiple digital properties.
• Strong understanding of audience targeting logic and behavioral segmentation frameworks.
• Experience validating analytics implementation accuracy and experimentation integrity.

 

Soft Skills:

• Problem Solving: A "logic-first" mindset to debug complex automation failures.
• Efficiency Obsession: A drive to replace manual tasks with scalable, reusable code.
• Precision: Strong attention to detail, errors in automation can impact millions of records.
• Operational ownership: Takes responsibility for stability and reliability of automation systems.

 

What we offer:

• A High-Impact Environment
• Commitment to Professional Development
• Flexible and Collaborative Culture
• Global Opportunities
• Vibrant Community
• Total Rewards

*Specific benefits are determined by the employment type and location.

Find out more about our culture here.