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WIZELINE

Marketing Operations Specialist (Automation)

at WIZELINE

Mexico



We are:
Wizeline, a global AI-native technology solutions provider, develops cutting-edge, AI-powered digital products and platforms. We partner with clients to leverage data and AI, accelerating market entry and driving business transformation. As a global community of innovators, we foster a culture of growth, collaboration, and impact.

With the right people and the right ideas, there’s no limit to what we can achieve


Are you a fit?
Sounds awesome, right? Now, let’s make sure you’re a good fit for the role:

Key Responsibilities

  • Demonstrates advanced technical expertise in marketing automation platforms and serves as an experienced technical contributor. Architects, builds, and maintains complex automated workflows and data-driven engines that power integrated channel experiences. 
  • Drives operational efficiency through systems integration, ensuring scalable, accurate, and high-volume multichannel marketing delivery.
  • Responsible for stabilizing, optimizing, and scaling automation workflows across the marketing technology ecosystem.
  • Designs, codes, and deploys complex, multi-step marketing journeys and automated workflows (e.g., lead nurturing, lifecycle management) primarily within Salesforce Marketing Cloud (SFMC Journey Builder) or any other Automation platform.
  • Develops and debugs automation failures, including issues in live campaigns or workflows and  advanced personalization and conditional content logic using proprietary coding languages (e.g., AMPscript and SSJS in SFMC) to reduce manual template variants and increase content relevance.

 

Technical Knowledge (nice-to-have):

  • Experience in Marketing automation platforms (used different ones: SFMC, AJO, Hubspot…) 
  • Expert-level in Journey Builder, Automation Studio, and Business Unit configuration (SFMC mostly)
  • Strong proficiency in AMPscript, and SQL.
  • Understanding of relational databases, Data Extensions, and API integrations.
  • Experience building complex, multi-step automations in Automation Studio - SFMC.
  • Technical knowledge of IP warming, SAP (Sender Authentication Package), and DNS records.
  • Experience supporting API-based integrations and data synchronization.
  • Strong understanding of marketing data architecture and platform interoperability.

 

Soft Skills:

  • Problem Solving: A "logic-first" mindset to debug complex automation failures.
  • Efficiency Obsession: A drive to replace manual tasks with scalable, reusable code.
  • Precision: Strong attention to detail, errors in automation can impact millions of records.
  • Operational ownership: Takes responsibility for stability and reliability of automation systems.

 

What we offer:

  • A High-Impact Environment
  • Commitment to Professional Development
  • Flexible and Collaborative Culture
  • Global Opportunities
  • Vibrant Community
  • Total Rewards

*Specific benefits are determined by the employment type and location.


Find out more about our culture here.
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