Marketing Manager, Live Content
at Roblox
San Mateo, United States
Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.
At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
We’re looking for a Marketing Manager, Live Content, to lead the strategy and amplification of Roblox’s real time content spanning podcasts, livestreams, esports style broadcasts, and creator led shows. This role will define how Roblox shows up live across channels like YouTube, Twitch, TikTok, Spotify, and Newsroom, driving audience engagement, cultural relevance, and community connection.
As the Marketing Manager, Live Content you will be the strategic owner of Roblox’s live and episodic content channels. You’ll partner with Comms, Marketing, Creative, and Production to deliver high-quality programming, maximize distribution, and ensure live content fuels the broader marketing flywheel.
You will report to the Director of Corporate Marketing.
You Will:
- Own strategy, programming, and performance for live content (podcasts, streams, esports-style shows).
- Lead storytelling and amplification across longform and shortform channels.
- Partner with creators, production, and creative teams to deliver high-quality episodes and broadcasts.
- Turn live content into Shorts, highlight reels, blog posts, and in-platform moments.
- Track performance and optimize for engagement, growth, and cultural impact.
You Have:
- 6+ years in content marketing, live content, or digital media (streaming/esports experience a plus).
- Strong editorial instincts and passion for gaming, creator culture, and live formats.
- Experience with livestream production, podcast distribution, and short-form content amplification.
- Proven ability to manage cross-functional teams and creative partners.
- Ability to engage Gen Z and Gen Alpha audiences with authentic, innovative content.
You Are:
- A creative storyteller passionate about live content, and community-driven media.
- A clear communicator who can influence, align, and rally teams.
- Collaborative, with an editorial eye and a high bar for quality.
- Excited to experiment with new formats, platforms, and amplification strategies.
- Passionate about engaging audiences with authentic, culture-forward programming.
- Comfortable navigating ambiguity and driving clarity in a fast-moving environment.
For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page.
Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).
Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations for all candidates during the interview process.