Marketing Manager I, Retailer Marketing
at Instacart
NS Only), Remote
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
About the Role - We’re looking for a relationship focused, data driven Marketing Manager I, Retailer Marketing to join us to drive Instacart's Retailer growth through a range of omni-channel marketing programs. You will collaborate with business development, agencies and both internal and external marketing teams. In this role, you will co-create a strategy for your retailers, execute that strategy using the capabilities of the Instacart Marketing team and communicate results out to our partners. You will help build and grow programs to gain efficiency and scale.
About the Team - The Instacart Marketing Team is highly analytical, moves fast and is passionate about delivering results. Our next Marketing Manager I, Retailer Marketing will be a vital addition to our Retailer Marketing team as we continue to partner with Business Development, Brand, Product, and Product Marketing. Together, we will work to find opportunities to help people understand what Instacart brings to the table and make our retailers successful on Instacart.
About the Job
- Execute retailer marketing programs across channels such as: OTT, OLV, Streaming Audio, CRM, Direct Mail, SEM, Google PLA, Paid Social, Influencer, and others
- Drive both Instacart and Retailer sales growth by hitting established business targets across both Instacart Marketplace and Retailer white label sites
- Manage relationships across Business Development teams and serve as a liaison between them and our Brand and Marketing team
- Identify, establish and nurture Retailer relationships, focused on top tier and seasonally relevant partners, ensuring positive engagement and Retailer loyalty
- Understand the difference between high touch vs scalable vs self serve marketing support and be willing to work with teams to introduce scale
- Oversee the overall program management of Retailer co-branded campaigns by establishing working models, meeting cadences, quarterly business reviews and reporting capabilities while ensuring timely execution
- Represent the needs of the retailer and conduct analysis that serves as an input into messaging across various marketing touchpoints
- Share campaign results with retailers and Instacart leadership through post launch meetings and ongoing quarterly business reviews
- Collaborate with Marketing Analytics to implement dashboards for measuring success across partner programs
About You
Minimum Qualifications
- You have 3+ years of experience in a relevant role including partner marketing, channel marketing, product marketing, digital marketing or similar
- You have hands-on experience managing large scale initiatives and campaigns
- You understand marketing concepts and can articulate them to a broad set of audiences
- You enjoy working with external audiences and have strong communication skills
- You are a self-starter with the ability to navigate through ambiguous situations
- You are comfortable in a fast-paced and dynamic environment
- You’re a team player and love making an impact each day
Preferred Qualifications
- Experience with reporting tools and analytics
- Experience with Monday, Jira, Mode, and/or Figma a plus
- Experience working alongside large retailers
- Experience in a relationship driven role
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For Canadian based candidates, the base pay ranges for a successful candidate are listed below.