Market Community Lead Thailand, LOL

Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played PC game in the world, over 100 million play every month. Players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience. 

We’re looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you’re passionate about games. We embrace those who see things differently, aren’t afraid to experiment, and who have a healthy disregard for constraints.

That's where you come in.

As a Market Community Lead Thailand, LOL, you will work with the Player Community team to help execute campaigns, support efforts, and roll-out projects that support the LOL community in Thailand. Additionally, you'll manage the localization and publishing of direct-to-player communications, including Patch Notes, social platforms, and content for players. You'll uphold best practices, including Player-First communication standards, working within Riot's social ecosystem to contribute to thoughtful content. You will work with a team of player experts in Community (across social, influencer, PR and events), executing playbooks and strategy to grow and nurture a healthy community for LOL in Thailand. 

This role reports to the SEA, Publishing Manager based in Singapore.

Responsibilities:

• Collaborate across Brand, Creative, Editorial, Influencer, Social and PR teams to champion player-first ideas and help build campaigns and strategies that support goals at the global and local level
• With oversight from the Publishing Lead, assist with the creation and execution of the communication strategy for LOL players, including through social platforms, while serving as a forward-facing advocate and contact for the community of players in Thailand
• Partner with the LOL global Publishing team to escalate player needs and provide visibility into specific behaviors and trends
• Serve as the voice of players to global Publishing teams throughout campaign marketing and live service operations
• Provide insights and recommendations directly to the LOL Global Community Lead to support meaningful engagement with players and strengthen Thailand’s LOL community

Required Qualifications: 

• 3+ years' experience working in and managing online communities - including social media, digital marketing, and influencer strategies
• Strong familiarity with LOL, including game mechanics and its community
• Strong understanding of regional/cultural landscape and gaming communities in Thailand
• Experience with community best practices, including communication strategies, user acquisition, and driving users through the funnel
• Hands-on or strategic experience with creating and executing Social Media and Influencer campaigns
• Experience collaborating on projects from kickoff to execution
• Experience localizing campaigns for audiences around the globe

Desired Qualifications:

• Experience working with in-house and agency creative production teams
• Experience developing custom community activations

For this role, you'll find success through craft expertise, a collaborative spirit, and creating strategies that prioritizes the delight of players. We will look at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about the experiences of players, this could be the role for you!