Manager, GTM Applications

The Role

We’re looking for a Manager of GTM Applications to own and optimize our go-to-market systems across Marketing, Sales, and Customer Success. This role will oversee Salesforce as the core platform, manage integrations across our GTM tech stack, and run our internal development processes - ensuring we deliver scalable, reliable, and high-impact systems that accelerate revenue growth.

This person will act as the bridge between business needs and technical execution, overseeing sprint planning, managing our Salesforce Admin, and driving governance across all GTM applications. This is a highly visible role at the intersection of technology and go-to-market strategy. You’ll have the opportunity to shape the backbone of our revenue engine, ensuring our teams have the systems, data, and processes to succeed at scale.

What You’ll Do

• Serve as the primary owner of Salesforce and all connected GTM applications (e.g., CPQ, marketing automation, CS platforms, data enrichment, sales engagement, etc.)
• Ensure systems are integrated, stable, and aligned with business objectives
• Manage Internal Development Process, leading sprint planning, backlog prioritization, and requirements gathering in partnership with RevOps and GTM stakeholders
• Translate GTM strategy into system requirements and development roadmaps
• Define standards for documentation, QA, release management, and change control
• Partner cross-functionally with Sales Ops, CS Ops, and Marketing Ops leaders to align system improvements with GTM initiatives
• Establish best practices for data governance, hygiene, and integrations
• Monitor system performance, adoption, and compliance with internal controls
• Continuously evaluate new GTM technologies and integration opportunities
• Drive automation, workflow optimization, and scalability across our tech stack
• Manage and mentor our Salesforce Admin

Qualifications

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

• 5+ years of experience in Salesforce administration, development, or GTM applications management in a SaaS or high-growth tech environment
• Strong understanding of GTM processes across Sales, Marketing, and Customer Success
• Experience running sprint cycles, managing backlogs, and partnering with RevOps and stakeholders on system priorities
• Hands-on expertise with Salesforce CRM (Admin/Developer certifications a plus)
• Familiarity with key GTM systems such as Salesforce, MAPs, Outreach, Gainsight, CPQ tools, or similar
• Proven ability to manage technical staff (admins, developers, contractors) and coordinate cross-functional projects
• Strong analytical skills, with the ability to translate business needs into scalable system solutions
• Excellent communication skills with the ability to partner across GTM and IT

Work Location: New York or San Francisco

For this role we're embracing a hub-hybrid model, designed to balance flexibility with meaningful in-person collaboration. Team members within commuting distance are expected in-office 2–3 days per week, typically Tuesday through Thursday. We believe great things happen when people come together intentionally to connect, create, and build momentum as a team.

What you’ll enjoy at Affinity

• We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
• Health Benefits: We cover your medical, dental, and vision insurance premiums with comprehensive PPO, HDHP and HMO options (in CA), and offer flexible personal & sick days to support your well-being.
• Retirement Planning: We offer a 401(k) plan to help you plan for your future.
• Learning & Development: We provide an annual education budget and a comprehensive L&D program.
• Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
• Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.

Please note that the role compensation details below reflect the base salary only and do not include any variable pay, equity, or benefits. This represents the salary range that Affinity believes, in good faith, at the time of this posting, that it will pay for the posted job.  

A reasonable estimate of the current range is $90,900 - $153,360 USD Base.  Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.