Manager, Consumer Paid Search

at Udemy

Denver, United States

Join Udemy. Help define the future of learning.

Udemy is an AI-powered skills acceleration platform built to help people and teams grow. It’s personalized, practical, and focused on real-world impact.

Our mission is simple: to transform lives through learning. Your work helps people around the world build skills they can use, whether they’re picking up something new or leveling up to stay ahead.

Over 80 million learners and 17,000 businesses already learn with Udemy. If you’re excited by change, energized by learning, and ready to have a real impact, you’ll feel right at home.

Learn more about us on our company page.

Where we Work

This is an in-office position, requiring three days a week in our Denver, CO office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays.

About your skills

Enterprise Search Ads Program Management – You’ve scaled and rebuilt multi-account programs in excess of $10 million in annual spend while driving efficiency gains and new customer growth.
People & Change Leadership – You have a track record building, managing, and leading high-trust, high-performance, paid search managers, setting a high hiring bar, coaching for excellence, and staying ahead of evolving best practices related to bidding, new campaign types, new ad formats, and new measurement methodologies.
Advanced Statistical Measurement – You are comfortable designing data-driven statistically-powered testing roadmaps, using in-platform A/B & geo-based incrementality tests, documenting learnings in partnership with Analytics teams, and presenting findings to enhance ad platform revenue generation.
Cross-Functional Collaboration – You have experience partnering with Product, Creative, Analytics or Business Intelligence teams, as well as ad partner relationships to execute change at scale and maintain best-in-class program standards.

About this role

As Senior Manager, Consumer Paid Search you will own Udemy’s largest acquisition channel—a $40 Million+ global SEM program operating in 180+ countries and 12+ languages. You’ll be Udemy’s largest paid channel by consumer revenue, and a key part of the company’s transition to subscription-based learning.

As part of your role, you’ll be responsible for the channel’s full year goals and key objectives. You’ll set the strategy, oversee execution, and manage change across ~20+ Google Ads and Microsoft Advertising accounts, and lead a team of 3 paid search specialists, ensuring Udemy remains at the forefront of AI-driven bidding, creative automation, and advanced statistical measurement and testing.

What you’ll be doing

Set channel objectives and key results that ladder up to company-wide priorities for increasing Marketplace revenue generation, subscription adoption, and profitability goals.
Own global forecasting, pacing, and budget reallocation across regions and countries, ensuring we meet monthly spend and revenue targets.
Drive our learning & experimentation agenda (ad copy, audience, pMax, landing pages, subscription offer testing) with a combination of ad-platform A/B tests, geo-holdout incrementality testing, and MMM-led channel and tactical budget optimizations.
Advance measurement & data hygiene: own UTM & custom parameter strategy, ensure first-party data collection and conversion integrity, and maintain and refine Tableau & Clarisights dashboards to track performance contribution to key business goals.
Lead and coach a team of 3 practitioners, and collaborate with agency partners, providing clear goals, feedback, and career development paths.
Partner cross-functionally with cross-functional teams like product, creative, and analytics teams to adapt global program focus around subscription activation, AI reskilling positioning, and profitability improvement.
Represent Udemy with platform partners (Google, Microsoft), securing access to betas, and soliciting support and guidance for the deployment of emerging ad formats like AI Max for Search, and AI creative solutions within Google Ads.

What you’ll have

Result oriented search expert, constantly looking for new ways to generate more revenue on existing budgets or improved efficiency with decreasing budgets.
7+ years hands-on SEM experience, including 3+ years leading teams or large agency pods.
Proven track-record overseeing $10 million+ in annual media deployed and demonstrated ability to improve ROAS & GMV at a global scale.
Deep expertise in Google Ads, Microsoft Ads, pMax, Smart Bidding, DSA page feed management, and advanced conversion setups (server-side tracking, modeled conversions, predictive subscription GMV).
Familiar with advances in conversational AI tools and AI-powered marketing techniques used to automate processes and enhance operational efficiency.
Fluency in advanced analytics & dashboarding workflows (Tableau, Clarisights). Comfort presenting data-driven insights to C-suite stakeholders.
Strong coaching abilities, including experience hiring, mentoring, and retaining high-performing SEM talent.
[Bonus/Preferred]: Experience with holistic search management and experiences across SEM, SEO, and Generative engine optimization (GEO) search experiences like AI Overviews, AI Mode, Perplexity, and generative AI search.

At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for equity.

Hiring Compensation Range

$110,000—$138,000 USD

Why work here?

You’ll grow here.
Learning is part of the job. You’ll get full access to Udemy courses, a monthly UDay to invest in yourself, and a budget to spend on whatever helps you improve. Many people are diving into AI lately, but what you focus on is up to you.

AI is real here.
We use it in the way we learn and the way we work. You’ll have the space and tools to experiment, apply, and get better at using AI in practical ways.

You’ll own your work.
We trust people to lead, make decisions, and follow through. You don’t need to wait for permission or layers of approval to have an impact.

You’ll build with others.
We collaborate openly and shape ideas together. Everyone has a voice, and good thinking is welcomed from any direction.

You’ll see your impact.
What you build helps people grow their skills, change their careers, or find a path forward. You’ve got the experience, why not use it to help others gain theirs?

Bring your curiosity. We’ll bring the platform and the support. Let’s LEARN together.

Our Benefits Start with U

Our benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our Australia Benefits, India Benefits, Ireland Benefits, Mexico Benefits, Turkiye Benefits & US Benefits, pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process.

Benefits outlined are provided as a general overview and may vary depending on the location, role, and employment classification. All benefits are subject to change at the discretion of the organization and in accordance with applicable laws and policies.

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We understand that not everyone will match each of the qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

Information regarding data privacy is available within the Udemy Careers Privacy Notice.