Lifecycle Marketing Program Manager (ClassPass)

at ClassPass

United Kingdom

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

The role you’ll play

At ClassPass, we believe movement should feel effortless, joyful, and personal—and the way we engage with our users reflects that. As a Lifecycle Marketing Program Manager, you’ll lead ClassPass’s consumer referral and onboarding initiatives for the UK and global markets. From the first spark of interest to long-term loyalty, you’ll build thoughtful, data-informed journeys that connect users to the experiences they love.

This is a cross-functional, high-impact role for a strategic marketer who knows how to go deep into the data and wide across teams. You’ll turn insights into campaigns, experiments into scaled initiatives, and ideas into results.

Lead referral and onboarding lifecycle strategies from idea through execution and global rollout
Use Braze and internal tools to design, build, and deploy multi-channel lifecycle campaigns
Identify trends and optimise referral acquisition performance across messaging, placements, and incentives
Analyse engagement data to surface insights, shape campaign decisions, and report clear, actionable outcomes
Create and manage A/B testing strategies that inform performance improvements across the funnel
Collaborate with Product, Creative, and Finance teams to evolve and own the onboarding roadmap
Build and maintain reporting on lifecycle KPIs, delivering insights that align teams and drive scale
Influence cross-functional stakeholders to prioritise lifecycle marketing as a growth engine

Experience You Bring:

3+ years in growth marketing, performance marketing, analytics, or another data-led role
Hands-on experience managing lifecycle campaigns across email, in-app, and push channels
Strong analytical mindset with the ability to extract insights from SQL and Excel
Proven success in testing strategies and applying A/B results to drive growth
Clear communicator who thrives in collaborative, cross-functional environments
Highly organised with a proactive mindset and strong sense of ownership
Familiarity with Braze or a similar lifecycle marketing platform is a plus
Experience with tools like Asana, JIRA, or other project management platforms is preferred

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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