Lead, Industry Communications & Customer Storytelling

at Faire

San Francisco, United States

About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

Faire is defining the future of local commerce by powering the global wholesale market. As Lead, Industry Communications & Customer Storytelling, you will be leading the execution of the Thought Leadership, Data, and Customer Advocacy Strategy. This role focuses on positioning Faire as the wholesale, retail expert and customer-obsessed partner by transforming industry insights, data, and customer achievements into powerful earned media and rapid communications programs.

What you’ll do

Retail Thought Leadership & Customer Championing

Thought Leadership Execution: Lead the creation and execution of differentiated communications strategies that solidify Faire’s position as the foremost expert on wholesale, retail, and small business trends.
Media prep: Equip Faire spokespeople for high-impact media engagements across podcasts, digital publications, and emerging channels by delivering strategic briefing materials and maintaining a unified, data-backed narrative.
Customer Narrative Ownership: Work directly with the Sales Team to identify and promote customer narratives. Develop high-impact programs to feature customer stories and achievements that reinforce Faire's commitment to partner success (e.g., showcasing time/money savings and business growth).
Execute Vertical Strategy: Design and execute communications strategies that resonate with key retailer and brand verticals, effectively expanding Faire’s reach across various customer segments.
Influencer & Expert Partnerships: Execute the strategy to collaborate with influential voices who shape retail and wholesale conversations, equipping them with insights to reinforce Faire’s expertise beyond our own product.

Data Program Strategy, Rapid Response, and Media Authority

Data Program Creation & Execution: Lead the effort to build our external data strategy. This includes defining and identifying key market trends and data gaps, and translating raw proprietary insights into compelling, digestible narratives for external stakeholders.
Media and Authority Strategy: Work with internal partners to source and package proprietary insights regularly across owned and earned channels to drive authority and secure placement alongside leading consumer data sources.
Rapid Response Program: Drive our rapid response program for industry-related media issues, ensuring swift, data-backed communications on breaking news, overnight trends and competitive actions within the wholesale and retail sector.
Media Relationship Management: Cultivate and maintain strong relationships with relevant trade and trend reporters to establish Faire as a trusted data source for validating industry movements.

Product Value & Innovation

Value Reinforcement: Support major product announcements by ensuring the narrative focuses entirely on how the product saves customers time and grows their business, rather than the technology itself.
Product Milestone Leveraging: Utilize expansion and adoption metrics to pitch product success narratives to trade outlets, always emphasizing the tangible customer impact.

Qualifications

Experience: 8-10 years of progressive experience in communications, industry marketing, or thought leadership within a B2B SaaS, Marketplace, or SMB environment.
Rapid Response Acumen: Proven experience developing and executing rapid, high-stakes, reactive media strategies that protect and enhance corporate reputation.
Customer-Centric Storytelling: Exceptional ability to synthesize complex platform benefits into clear, compelling narratives that prioritize customer value and success.
Data Translation Mastery: Deep comfort translating raw customer and market data into citable, high-impact external media assets.
Vertical Media Acumen: Proven ability to cultivate relationships with influential vertical and trade media to secure high-quality earned coverage focused on industry expertise.

Salary Range

San Francisco: the pay range for this role is $161,000 to $221,500 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.

Hybrid Faire employees currently go into the office 2 days per week on Tuesdays and Thursdays. Effective starting in January 2026, employees will be expected to go into the office on a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.

Applications for this position will be accepted for a minimum of 30 days from the posting date.

Why you’ll love working at Faire

We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.
We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.

Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs. To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)

Privacy

For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s Privacy Notice (https://www.faire.com/privacy)