Lead Growth Marketer - Acquisition

at Fivetran

AMER, Denver, United States

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About the Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies.

We’re looking for a Lead Growth Marketer, Acquisition to own our top-of-funnel motion, accountable for driving monthly trial signups for our PLG business. This lead will define the acquisition strategy, scale programs, and execute campaigns that increase both the volume and quality of Self Service trials. The ideal candidate will have a generalist growth marketing background, with proven success creating strategies and execution to grow zero to one stage businesses.

The role blends strategy and execution: you’ll set the vision, build a roadmap, and then roll up your sleeves to analyze funnel data, optimize campaigns, and run high-impact initiatives. You’ll partner with Website, Paid Media, SEO, Product Marketing, and Analytics to remove friction in the signup journey and ensure signups convert into long-term customers. You’ll play a critical role on the PLG Revenue Leadership team.

This is a full-time, hybrid position based out of our Oakland, CA or Denver, CO offices. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.

Technologies You’ll Use

Marketo, Google Analytics, Heap, Looker, Salesforce, Google Ads, LinkedIn Ads, Bizible, Webflow Optimize, Census, Drift Chat

What You’ll Do

Own the monthly trial signup target for Fivetran’s PLG business.
Develop and execute scalable acquisition strategies across paid, organic, referral, and partner channels.
Partner with the Website team to optimize conversion rates across landing pages and signup flows.
Build and prioritize an experimentation roadmap to accelerate trial growth and improve trial quality.
Track performance, establish leading indicators, and report on progress weekly/monthly.
Collaborate with Analytics to segment trial users and align acquisition with ICP and revenue goals.
Serve as the voice of the potential trial user, representing their needs in cross-functional forums.
Establish repeatable playbooks and scale acquisition programs globally.

Skills We’re Looking For

6–8 years of experience in growth marketing, demand generation, or acquisition roles, ideally in SaaS or PLG environments.
Strong analytical skills with the ability to interpret funnel data, diagnose problems, and act on insights.
Experience in at least two acquisition channels (paid search, SEO, CRO, partnerships) with working knowledge of others and ability to think outside the box; growth hacking mindset.
Comfort running structured tests and experiments, measuring impact, and iterating quickly.
Excellent cross-functional collaboration skills, influencing teams across Marketing, Product, and Analytics.
Impact-oriented: motivated by moving the needle on KPIs and business results.
Bias for action: you move fast, prioritize sharply, and turn insights into results.
Resilient, results-oriented, and energized by owning a high-stakes growth target

#LI-JC1 #LI-HYRBID

The pay range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the target position and level. Our pay ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The pay range is subject to change and may be modified in the future. Your recruiter can share more about the specific pay range for your location during the hiring process.

Denver Pay Range

$147,496—$184,370 USD

Perks and Benefits

100% employer-paid medical insurance*
Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
RSU stock grants*
Professional development and training opportunities
Company virtual happy hours, free food, and fun team-building activities
Monthly cell phone stipend
Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

*May vary by country and worker type - please reach out to your recruiter for more information

Click here to learn more about Fivetran's Benefits by Region.

We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.

Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.

To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.

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We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.