Head of GTM Content

The Problems You'll Solve

As Carta’s Head of GTM Content, you will lead a talented, experienced team of editors, content strategists, and writers producing best-in-class B2B content. You’ll ensure the editorial team delivers timely, accurate, and high-impact content related to the evolving private markets ecosystem, including private equity firms, venture capital firms, private credit firms, and limited partners who support private companies. You will shape the vision, voice, and strategy for our successful and growing content function and integrate it more deeply into Carta’s marketing strategies. 

Reporting to the Vice President of Communications, you'll be responsible for guiding the development and execution of audience-led content that supports critical business initiatives through the funnel—from SEO and top-of-funnel educational and brand awareness content, to vibrant and audience-targeted mid-funnel content that generates demand, to sales enablement and customer stories that help turn prospects into clients. 

You will also push to pioneer new content formats and strategies that go beyond the traditional and help position Carta for the future.

What you'll do:

 Team and editorial leadership:

• Lead and manage a team of senior editors and writers to cultivate a high-functioning, collaborative, and purpose-driven editorial team that is tightly aligned with the wider marketing org and indispensable to Carta’s overall mission
• Champion the role of content and represent the team in companywide, big-picture strategic conversations.
• Infuse creativity while pushing the boundaries on operational excellence 

Content strategy and planning:

• Provide an editorial vision that drives content strategies supporting business-wide goals for audience engagement, acquisition, retention, and conversion
• Partner closely with leaders of the SEO, product marketing, creative, and demand-generation teams to drive omnichannel content campaigns
• Develop repeatable and scalable editorial processes for ideation, creation, optimization, distribution, and governance

Performance and analytics:

• Partner with internal marketing leaders to obtain greater visibility of editorial content performance through the funnel
• Lead a results-based editorial culture that prioritizes data-rich insights to track content performance, inform editorial decisions, and optimize strategies
• Lead the development of reporting frameworks that measure engagement and ROI, and communicate results with clarity to leaders including the C-suite

The Team You'll Work With

At Carta, the Communications and Content team plays a vital role in shaping the company’s brand, messaging, and public image. Their responsibilities typically span several key areas including PR, Corporate Communications, Content Marketing, Social Media, Influencer Relations, and Internal Comms. Together this team is Carta’s storytelling engine – responsible for communicating the company’s story and impact, both internally and externally, in a clear, compelling, and consistent way that supports business goals and builds trust with stakeholders.

About You

• Track record of managing teams and processes that produce best-in-class B2B content—and a record of demonstrating out-of-the-box, creative thinking that can future-proof content in a rapidly changing environment
• Deep understanding of the private markets, including startup fundraising, venture capital, private equity, private credit loan operations, and limited partner investing
• Advanced, industry-leading knowledge of SEO, LLMs, AI tools, and data-driven content strategies, and a track record of deeply leveraging emerging tools to develop editorial processes
• Demonstrated knowledge of global ecosystems, including track record of producing private markets content related to non-U.S. regions including Africa, Asia/Pacific Islands, the Middle East, and the U.K.
• Demonstrated success in building scalable content programs that deeply engage target audiences and move them through the funnel
• Outstanding writing, editing, and research skills; comfortable producing and refining technical and analytical content
• Strong cross-functional communication skills and the ability to collaborate across departments in a fast-paced, high-growth setting

At Carta, you’re not just an employee. You’re a builder who is creating  infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross functionally  to challenge the status quo; working towards a common goal of creating more owners in the private markets. 

Salary

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $176,000 - $220,000. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.