Head of Growth and Customer Marketing

About the Team & Opportunity

Clever is looking for a Head of Growth and Customer Marketing to build the engine that drives our platform’s growth at scale. Your mission is to set and own Clever’s go-to-market and growth strategy, optimizing our North Star metrics across the entire customer funnel—from first touch to lifelong advocacy. This is a deeply cross-functional role sitting at the intersection of Marketing, Product, Data, and Sales. You will lead a world-class organization responsible for translating market strategy into commercial outcomes, uncovering and scaling the levers that grow our school and application audiences, and strengthening the cross-network effects between them.

How You’ll Make an Impact

• The problem you’ll solve: You will eliminate silos in the customer journey by creating a unified, data-driven growth model that aligns GTM, Product, and Operations around a single prioritized roadmap.
• Who you’ll partner with: You will act as a central leader partnering with Product on PLG initiatives, Sales on pipeline generation, and PMM on core positioning and pricing strategy.
• What success looks like: Success is characterized by an optimized growth engine that delivers a measurable sourced pipeline, high lifecycle velocity, and a scalable advocacy program that converts customer satisfaction into a referral loop.
• Key projects you’ll lead: You will develop the company's consolidated GTM plan, architect our marketing technology stack, and design co-marketing strategies with strategic app partners to reinforce Clever’s role at the center of the educational ecosystem.

What We’re Looking For

Required Skills & Experience (Must-Haves)

• Growth Leadership: 8+ years of experience in Growth Marketing, Demand Gen, or Customer Marketing, with at least 3 years in a high-impact leadership role managing multi-disciplinary teams.
• Strategic GTM Planning: A proven track record of owning the consolidated GTM plan and calendar, sequencing in-market motions to align with complex product roadmaps and sales targets.
• Full-Funnel Accountability: Demonstrated experience owning measurable sourced pipeline, customer acquisition cost (CAC), and lifecycle metrics, including activation and churn reduction.
• Data & MarTech Mastery: Advanced ability to set the investment thesis for a marketing technology stack and partner with Data teams to build frameworks for growth measurement and instrumentation.
• Product-Led Growth (PLG): Proven experience partnering with Product and Engineering to optimize user activation, utilization, and time-to-value.
• Communication & Evangelism: Exceptional ability to communicate a data-driven growth roadmap to executive leadership and align the company around unified KPIs.

Preferred Qualifications (Nice-to-Haves)

• Two-Sided Network Experience: Familiarity with managing growth in a dual-sided marketplace or ecosystem (e.g., Schools and App Partners).
• EdTech Industry Context: Deep understanding of the K-12 educational landscape and the unique drivers of school district adoption and retention.
• Advocacy & Referral Logic: Experience building systematic programs for references, case studies, and viral referral loops that lower acquisition costs.

 

CLEVER BENEFITS AND PERKS:

• A competitive salary
• Flexible Paid Time Off
• Paid Parental Leave
• Top-notch healthcare, vision, and dental coverage for you and your family
• Best-in-class mental healthcare service that supports employees' mental and emotional wellness
• A generous personal development yearly budget which can be used for courses, conferences, trainings, books, and more
• A comprehensive Learning & Development program that enables employees to enhance their skills, knowledge, and functional expertise
• Annual company and team events to connect with fun, bright coworkers

 

SALARY TRANSPARENCY:

The range of our base salary cash compensation for this role for candidates living in the United States, besides NYC and San Francisco, CA, is between $150,000-$176,000. For candidates living in NYC and San Francisco, CA is between $165,000-$194,000. All final offers are determined using multiple factors including experience and level of expertise.

Inclusion & Belonging

Clever believes classrooms and our company should be diverse and inclusive. We celebrate actions that build diverse teams, include every voice, and create safe spaces for everyone to bring their authentic selves to work.