Director, Lifecycle Marketing
at ClickUp
United States
At ClickUp, we’re not just building software. We’re architecting the future of work! In a world overwhelmed by work sprawl, we saw a better way. That’s why we created the first truly converged AI workspace, unifying tasks, docs, chat, calendar, and enterprise search, all supercharged by context-driven AI, empowering millions of teams to break free from silos, reclaim their time, and unlock new levels of productivity. At ClickUp, you’ll have the opportunity to learn, use, and pioneer AI in ways that shape not only our product, but the future of work itself. Join us and be part of a bold, innovative team that’s redefining what’s possible! 🚀
About the Role
What You’ll Do
- Own the lifecycle strategy – Develop and lead the end-to-end lifecycle marketing strategy across email, in-app, and SMS to drive user activation, retention, monetization, and long-term LTV.
- Drive execution and experimentation – Design, launch, and optimize lifecycle programs through rigorous A/B testing and experimentation to improve engagement, product adoption, and conversion across the funnel.
- Set standards for quality and frequency – Define and enforce best practices for messaging, cadence, and channel mix to ensure high-quality, consistent, and customer-centric lifecycle communications.
- Operate as a strategic IC and leader – Balance strategic planning with hands-on execution, owning key campaigns and journeys while setting the vision and roadmap for lifecycle marketing.
- Partner cross-functionally – Collaborate closely with Product, Product Marketing, Growth, Data, and Revenue teams to align lifecycle initiatives with product launches, go-to-market motions, and growth priorities.
- Lead and develop the team – Manage and mentor a team of lifecycle marketers and marketing operations specialists, driving process rigor, operational excellence, and a culture of testing and learning.
- Own tooling, data, and reporting – Be accountable for the lifecycle tech stack, data pipelines, and reporting frameworks that power segmentation, personalization, and performance measurement.
What You’ll Need
- 8+ years of experience in lifecycle/CRM marketing, growth marketing, or related roles, with 3+ years leading a team.
- Proven track record owning lifecycle strategy and execution across email, in-app, and SMS for a B2B SaaS or product-led growth company.
- Deep experience with experimentation frameworks (A/B testing, multivariate testing) and comfort using data to drive decisions.
- Strong technical aptitude with marketing automation, customer engagement platforms, and data tools (e.g., Iterable, Braze, HubSpot, Segment, Amplitude, etc.).
- Experience building multi-channel journeys across the full funnel: activation, onboarding, engagement, upsell, and retention.
- Ability to operate at both 10,000 feet (strategy, roadmap, resourcing) and 10 feet (writing briefs, QA’ing campaigns, reviewing segments).
- Excellent collaboration and communication skills; able to align stakeholders and influence without authority in a fast-moving environment.
- A bias for action, experimentation, and continuous improvement—comfortable moving quickly and iterating based on what you learn.
Nice to Have
- Experience at a high-growth, product-led company.
- Background in user lifecycle for freemium or self-serve products.
- Familiarity with revenue teams (Sales, CS) and how lifecycle programs support expansion and retention.
Salary and Benefits
At ClickUp, we believe in transparency and fairness in compensation. The range displayed reflects the minimum and maximum target salaries for the position across all US locations. Please note that the actual compensation for this position may vary and is dependent on factors such as geographic location, interview performance, years of experience, education level, and specific skills. We encourage candidates to discuss compensation expectations during the interview process to ensure alignment with their qualifications and our company’s compensation philosophy.
This position is eligible for the following benefits and perks:
- Equity
- 401k
- Health, Dental, and Vision insurance
- Spending accounts
- Life & Disability
- Paid parental leave
- Flexible paid time off
- Enhanced employee assistance program
- Employee wellness stipend
- Professional development stipend
Unsure if you meet all the qualifications of this job description but are deeply excited about the role? We hire based on ambition, grit, and a passion for improving the way people work. If you think ClickUp is the company for you, we encourage you to apply!
ClickUp collects and processes personal data in accordance with applicable data protection laws.
- If you are a European Job Applicant, see our privacy policy for further details.
- If you are a Philippine Job Applicant, see our privacy policy and our Philippine Data Privacy Notice for further details.
Please note we are unable to sponsor or take over sponsorship of an employment visa for roles outside of engineering and product at this time. Sponsorship for engineering and product roles is not guaranteed, but is instead based on the business needs for that specific role at that time. Please reach out to the recruiter with any questions.
ClickUp Talent Acquisition will only initiate contact via an @clickup.com email or through our official careers portal on clickup.com. We will never request fees, payments, or sensitive personal information. Please disregard any offers received outside these channels and report them to support@clickup.com.