Director, Growth Marketing

We are seeking an AI-native, results-obsessed Director of Growth Marketing to drive our new business and customer retention efforts. Reporting into the VP of Marketing, this is a unique opportunity for a strategic individual contributor who is ready to build our growth and ABM programs from the ground up with the ability to build a team or agency ecosystem over time.

You will own the entire marketing-influenced revenue funnel, from initial lead generation/pipeline development to customer retention and win-back as well as building and optimizing our MarTech stack. This role is for a relentless experimenter who is a strategic thinker and partner to sales and client success, is comfortable building an AI-based team, is highly data-driven, and is able to think at a high level and then drive detailed execution to deliver results. 

The ideal candidate will have driven sales and retention in the health benefits space. 

What you'll do:

• Build the Growth Engine: Design, implement, and own a comprehensive B2B growth marketing strategy focused on driving new sales and retention across employers, benefits brokers, hospitals, and other healthcare partners. This includes building our ABM programs to target high-value enterprise accounts and health plans, hospital systems, and payviders.
• Drive Full-Funnel Influence: Develop and execute campaigns that influence the entire sales pipeline, from MQL to closed sale including RFP stages. 
• Customer Retention and Win-Back: Create and implement marketing strategies to delight existing customers, identify and proactively nurture accounts at risk for churn, and win back lost customers. This will involve tight partnership with Client Marketing. 
• Analytics Ownership: Own and report on growth metrics as well as serve as the go-to-expert for marketing data. The ideal candidate leverages data to inform every decision, ruthlessly prioritizing initiatives that deliver the highest ROI. 
• Martech Stack Ownership: You will be a power user of Salesforce and HubSpot, able to build and optimize campaigns, workflows, and reporting to deliver a seamless and automated funnel. You will also be responsible for identifying and evaluating new tools to continue our growth. 
• AI-Native: We are running lean and fast, so using AI agents as members of the team to scale is critical. We are looking to this role to pioneer the use of AI for growth acceleration.
• Cross-Functional Alignment & Partnership: This role must work shoulder to shoulder with sales, client success, and rev ops to ensure we are delivering the right opportunities, nurturing the right accounts, and helping them move accounts through the funnel. 

To be successful in this role, you'll need:

• Proven Growth Leadership: 15+ years of B2B growth and ABM marketing experience, with a track record of driving significant revenue growth in a complex enterprise sales environment. The ideal candidate will have experience scaling health benefits or digital health companies. You must have hands-on expertise in developing, testing, and scaling campaigns across multiple channels, including SEM, SEO, paid social (especially LinkedIn), and nurture/lifecycle email marketing. 
• AI-Native Mindset: You're not just familiar with AI; you have started building an AI team. You actively seek out and implement AI-driven solutions to improve marketing effectiveness and efficiency. You can demonstrate how you have used AI to drive growth in the past.
• Enterprise Marketing Experience: Experience selling to enterprise-level B2B customers. Experience in an environment with long sales cycles and high-touch account-based marketing (ABM) process is a must; healthcare, insurance, finance, or benefits technology experience is a strong preference.
• Data-driven: You start with data first and are skilled at using it to optimize programs as well as to explain and visualize results for executive stakeholders. 
• Technically Systems-Minded: You are comfortable owning a marketing tech stack. You are an expert user of Salesforce and HubSpot, proficient in Demandbase or 6Sense, understand Zoominfo, Zapier, and Clay, and you are able to build and optimize campaigns, workflows, and reporting to deliver a seamless and automated funnel.
• Hands-On Executor: While a strategic thinker, you are not afraid to roll up your sleeves with your AI team to buy and optimize media, create content, and pull reports. 
• Curious and Relentless: A deep curiosity for the healthcare industry. You are a natural experimenter who is comfortable with failure and committed to continuous improvement.

Pay Transparency Statement 

This is a hybrid position based out of one of our offices: San Francisco, CA, Plano, TX, or Lehi, UT. Hybrid employees are expected to be in the office two days per week. #LI-hybrid 

The actual pay rate offered within the range will depend on factors including geographic location, qualifications, experience, and internal equity. In addition to the salary, you will be eligible for stock options and benefits like health insurance, 401k, and paid time off. Learn more about our benefits at https://jobs.collectivehealth.com/benefits/.