Demand Generation Manager — Lender

at Snapdocs

United States

The U.S. mortgage market is a $14 trillion pillar of the economy — and much of it still runs on fax machines, overnight shipping, and manual workflows. Snapdocs is changing that. Our platform currently powers 20% of all real estate closings in the country, and we’re just getting started.

We design workflow software and AI-driven automation that connects lenders, settlement teams, notaries, and investors — eliminating friction, reducing risk, and delivering a faster, simpler closing for every borrower. Our customers range from the largest mortgage lenders to independent title companies. They trust us because we solve real operational pain with empathy, rigor, and reliability.

We’re backed by Sequoia, Y Combinator, and F-Prime, and we’re building for the long term.

Snapdocs is seeking a results-driven Demand Generation Manager to accelerate growth within our Lender segment. In this role, you’ll design and execute integrated campaigns that generate qualified pipeline, deepen account engagement, and drive measurable revenue impact. You’ll collaborate cross-functionally with Product Marketing, ABM, Events, Sales, and Customer Success to align strategies, support operations, and continually optimize performance.

This role contributes to strategic planning while maintaining a strong focus on hands-on execution—managing programs that span account-based marketing, events, digital campaigns, and webinars. The ideal candidate combines data-driven decision-making, creative problem-solving, and operational rigor to turn marketing strategy into tangible business outcomes. This position reports to the Director of Growth Marketing & Operations.

Key Responsibilities

Account-Based Marketing & Lead Nurturing

Partner with the ABM team to design and execute targeted, high-impact campaigns for priority accounts.
Leverage account segmentation, personalized messaging, and multi-touch campaigns to drive engagement and pipeline growth.

Events & Webinars

Support physical and virtual events by refining audience lists, driving pre- and post-event promotions, and managing operational execution.
Lead the Lender Webinar Program, ensuring consistent cadence, strong attendance, and measurable engagement outcomes.
Collaborate with cross-functional teams to align event strategies with broader demand generation and revenue goals.

Brand & Partner Marketing Support

Collaborate with Brand and Partner Marketing to amplify awareness, promote co-marketing initiatives, and drive shared growth.
Support content promotion, campaign enablement, and lead flow integration to ensure seamless alignment across marketing channels.

AI-Driven Marketing & Operational Improvements

Strategically leverage AI to accelerate content creation, streamline workflows, optimize campaigns, and uncover new growth opportunities across the marketing funnel.
Identify and implement process efficiencies that reduce manual work, enhance marketing velocity, and increase ROI.
Partner with Marketing Operations to refine automation, ensure data accuracy, and improve campaign scalability.

Channel & Campaign Management

Plan, launch, and optimize multi-channel campaigns (email, paid social, display, search, and content syndication) to support ABM and lead generation objectives.
Contribute to website and SEO strategies to increase organic visibility and conversion performance.

Performance Analytics & Reporting

Build and maintain dashboards that measure campaign performance, ABM impact, and ROI.
Translate data into actionable insights and recommendations that inform ongoing strategy and execution.

Qualifications

5+ years of experience in demand generation, digital marketing, or ABM-focused roles (B2B SaaS preferred).
Proven success managing integrated campaigns that drive measurable pipeline and revenue growth.
Expertise with HubSpot (required), CRM (Salesforce preferred), and campaign automation tools.
Proficiency in LinkedIn Ads, Google Ads, and display advertising.
Hands-on experience designing and executing ABM campaigns, including account targeting, segmentation, and personalized content.
Proven ability to manage multiple projects simultaneously while maintaining high quality and attention to detail.
Familiarity with marketing operations, database management, and Salesforce (SFDC) campaign management.
Working knowledge of SEO, website optimization, and CRO to support top-of-funnel growth.
Understanding of social media platforms for business and campaign use.
Strong analytical and reporting skills using BI tools (e.g., Tableau, Power BI, or similar).
Demonstrated ability to use AI tools and automation to improve campaign efficiency and personalization.
Excellent written and verbal communication skills.
Bachelor’s degree in Marketing, Business, or a related field.

Compensation

If you are located in the SF Bay Area, NYC, or Seattle Metro area, the base salary range for this role is $96,000 - $120,000. For all other locations, the base salary range is $84,000 - $105,000.

Why Snapdocs

We’re here to transform one of the most critical and complex industries in the world. That requires a team that is curious, driven, thoughtful, and practical. We value:

Product discipline and clear reasoning
Deep ownership of outcomes (not just tasks)
Straightforward, honest communication
Empathy for the people who use our software

This is a place for people who want to solve hard, meaningful problems with real economic impact — not just ship features.

Join Us

We’re expanding our product suite and the network it connects. To do that, we need people who are excited by complexity, energized by scale, and motivated to make a tangible dent in how the mortgage ecosystem works. If you’re hungry to learn, build, and lead — you’ll do the best work of your career here.

To support our team, we offer a comprehensive & thoughtful benefits package for all full-time employees, which includes:

Excellent medical, dental, and vision coverage
401(k) with up to 4% company match
16 weeks of paid parental leave
Flexible Paid Vacation Time Off + 10 Sick Days for exempt roles
Generous Accrued Paid Vacation Time Off + 10 sick days for non-exempt roles
Summer & Winter Break (~1-week each) + 9 Holidays per year
Healthcare and Dependent Care FSA
HSA Employer Contribution ($75-150 for individuals, $150-$250 for families)
$15K Family Building Benefit (lifetime limit)
Life and Disability Insurance
$1,500 Annual Lifestyle Stipend to support your well-being

Please note: Part-time employees are not eligible for benefits at this time

Snapdocs is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

California residents applying for positions at Snapdocs are subject to our candidate privacy policy. (www.snapdocs.com/california-candidate-privacy)